# Actionable Abandonment Brands re-purpose unused spaces for health and wellness. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Jan 18, 2019 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/actionable-abandonment ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Actionable Abandonment trend? **Actionable Abandonment:** Abandoned spaces in both urban and rural environments provide new opportunities for health and wellness facilities. Rooftops, deserted buildings and underutilized open spaces are ideal for brands use to create fitness studios, skating rinks and even health facilities for a community. ## The consumer insight behind the Actionable Abandonment trend Community engagement and building is increasingly important with factors like self-reported loneliness on the rise. Urban environments in particular, which have the tendency to be isolating and competitive environments for consumers, are able to benefit from community engagement projects that allow people to build bonds with others, and engage with local economies. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 25 to Jul 24, 2018 - Published: Jan 18, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Actionable Abandonment trend ### Re-purposing of abandoned spaces Abandoned spaces in both urban and rural environments are being leveraged more and more as new opportunities for businesses,particularly in the health and wellness facilities ### Community Engagement Projects that allow people to bond with others and engage with local economies are increasingly important with factors like self-reported loneliness on the rise ### Enhancement of Experiential/Entertainment Spaces People are increasingly seeking out effective engagement and memorable experiences which are then driving businesses to enhance their spaces to accommodate such innovations ## What the Actionable Abandonment trend means for industry ### For Health and Wellness The re-purposing of abandoned urban spaces into recreational cancer care centers and fitness studios offers new opportunities for spas, gyms, hospitals and other health and wellness businesses. ### For Sports and Recreation The transformation of abandoned and unused spaces into skating rinks and basketball courts is contributing to an upsurge in public sports participation. ### For Architecture and Design The re-purposing of abandoned spaces requires specialized services that provide redesign and remodeling ## Workshop question How can your brand play a bigger role in your community? ## Trend signals for Actionable Abandonment Trend score 2.7 out of 10, from popularity 23%, activity 50%, freshness 8%. - Popularity: 23% - Activity: 50% - Freshness: 8% ## Examples of the Actionable Abandonment trend 4 featured examples from Jan 25 to Jul 24, 2018. - [Half-Sized Rooftop Basketball Courts](https://www.trendhunter.com/trends/urban-basketball-court): Tokyo's Hoop/City is a Compact Urban Basketball Court (Category: Lifestyle) Implication: The architecture and construction industry can explore disruptive innovation opportunities by developing innovative designs and construction methods for compact urban basketball c… - [Recreational Cancer-Care Centers](https://www.trendhunter.com/trends/recreational-center): Leth & Gori Transformed a Chapel into a Cancer-Care Facility (Category: Lifestyle) Implication: Integrating recreational elements into cancer-care centers opens doors for innovative healthcare models that prioritize patient comfort and well-being. - [Re-Purposed Community Skating Rinks](https://www.trendhunter.com/trends/bentway): The Bentway Park is Being Built Under a Toronto Highway (Category: Art & Design) Implication: Architects can take advantage of the trend of repurposing infrastructure to design innovative and sustainable community spaces. - [Repurposed Television Studios](https://www.trendhunter.com/trends/equinox-miracle-mile): Equinox Miracle Mile Transforms a TV Studio into an Expansive Gym (Category: Art & Design) Implication: Architects and designers can explore innovative ways to repurpose old TV studios and create unique fitness center environments that attract customers and differentiate from compet… ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)