# Action Marketing Extreme sports themes catch the eyes of thrill seekers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 7, 2011, updated Jul 13, 2011 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/action-living ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Action Marketing trend? **Action Marketing:** With attention spans at an all-time low, the challenge of any company is gaining and maintaining a customer’s attention. Extreme sports themes offer a way to catch the attention of a younger, risk-taking audience, something that brands like Nike and Mountain Dew are recognizing. In a similar vein, brands that specialize in snowboarding, biking and other sports-related products are seeing the benefits of upgrading their wares to include “extreme” features, which appeal to today’s increasing number of thrill seekers. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 10 to Jun 13, 2011 - Published: Jul 7, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Action Marketing trend ### Extreme Sports Advertising Brands are using extreme sports themes to catch the attention of younger, risk-taking audiences. ### Extreme Sports Equipment Innovation Sports-related brands are upgrading their wares to include “extreme” features. ### Social Media Extreme Sports Competitions Companies are utilizing social media to let sports enthusiasts film their own epicness with their personal crew. ## What the Action Marketing trend means for industry ### For Sports and Athletic Apparel Opportunities for companies to introduce edgier lines to attract younger, risk-taking audiences. ### For Extreme Sports Equipment and Gear Disruptive innovation opportunities to refine and develop better equipment, safety gear and clothing for emerging extreme sports. ### For Social Media Marketing Creative tactics around social media promotions for companies to launch interactive extreme sports teaser campaigns from extreme sports photo contests to live streaming events. ## Trend signals for Action Marketing Trend score 3.9 out of 10, from popularity 63%, activity 45%, freshness 8%. - Popularity: 63% - Activity: 45% - Freshness: 8% ## Examples of the Action Marketing trend 7 featured examples from Jan 10 to Jun 13, 2011. - [Sky-High Superbikes](https://www.trendhunter.com/trends/bullet-flying-motobike): The Phil Pauley 'Bullet' is a High Speed Flying Motorbike (Category: Autos) Implication: Disruptive innovation opportunity: Integrate flying motorbike technology into the world of motorcycle racing for thrilling and futuristic competitions. - [Heliboarding Choppers](https://www.trendhunter.com/trends/ava-299-drop): Snowboarders Can Hit Up Super Gnarly Slopes in the AvA 299 DROP (Category: Autos) Implication: Helicopter technology improvements for extreme sports transportation innovation. - [Arcade Skate Parks](https://www.trendhunter.com/trends/mountain-dew-skate-pinball): The Mountain Dew Skate Pinball Ad Features an Epic Extreme Sports Arena (Category: Marketing) Implication: Opportunities for gear and equipment manufacturers and suppliers to cater to a new niche market for extreme sports parks and experiences. - [Extreme Sports Toy Companies](https://www.trendhunter.com/trends/world-s-longest-car-jump): Hot Wheels Will Attempt the World's Longest Car Jump at the Indy 500 (Category: Autos) Implication: Toy manufacturers should explore creating more extreme sports toys to appeal to older audiences and diversify their product range beyond traditional toys. - [Supercharged Snow Sports](https://www.trendhunter.com/trends/speedflying): Speedflying Combines Skiing and Parachuting in Death-Defying Video (Category: Lifestyle) Implication: Speedflying can be a compelling travel destination, therefore, the travel and tourism industry can facilitate new experiences around this sport by providing training and equipment… - [Extreme Sports Crew Contests](https://www.trendhunter.com/trends/nike-the-chosen-facebook-campaign): Record Epic Skills for Nike's 'The Chosen' Facebook Campaign (Category: Pop Culture) Implication: This industry can benefit from the interactive social media campaign trend by showcasing their products in extreme sports settings and engaging with their target audience. - [Midnight Extreme Sports Ads](https://www.trendhunter.com/trends/nike-chosen-just-do-it): The Nike Chosen: Just Do It Commercial Will Amp You Up (Category: Lifestyle) Implication: Sports equipment manufacturers can develop specialized equipment tailored to nighttime extreme sports to meet the growing demand for this type of equipment. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Autos](https://www.trendhunter.com/autos)