# Acidic Beverage Consumers re-embrace healthful vinegar in a variety of beverages. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 3, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/acidic-beverage ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Acidic Beverage trend? **Acidic Beverage:** Prized for its detoxifying properties and use as a digestive aid, vinegar-based beverages are emerging as a viable means of engaging consumers fixated on health and wellness. In addition to reaffirming the desire to experiment with flavor extremes, this progression demonstrates the interest in supporting overall health through ancient methods. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 26, 2015 to Jul 20, 2016 - Published: May 3, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Acidic Beverage trend ### Vinegar-based Beverages Consumers are turning to vinegar-based drinks for their detoxifying properties and overall health benefits. ### Sparkling, Health-focused Drinks Beverage manufacturers are creating fizzy, health-oriented drinks to cater to consumers looking for a healthier alternative to soda. ### Detoxifying Drinks Consumers are drawn to drinks with detoxifying ingredients such as ginger, matcha, and vinegar to help eliminate toxins from their bodies. ## What the Acidic Beverage trend means for industry ### For Beverage Manufacturing Beverage manufacturers can create innovative new products utilizing vinegar, matcha, ginger, and other detoxifying ingredients to meet the growing demand for health-focused drinks. ### For Functional Foods Functional food manufacturers can create products with specific health benefits, such as improving digestion, boosting the immune system, and reducing stress. ### For Natural and Organic Products Companies that cater to the natural and organic products market can tap into the demand for healthy drinks by using locally sourced, organic ingredients in their products. ## Workshop question What's something your brand can integrate from a historical ritual or ingredient associated with your offering? ## Trend signals for Acidic Beverage Trend score 3.0 out of 10, from popularity 49%, activity 33%, freshness 8%. - Popularity: 49% - Activity: 33% - Freshness: 8% ## Examples of the Acidic Beverage trend 6 featured examples from Aug 26, 2015 to Jul 20, 2016. - [Sparkling Matcha Drinks](https://www.trendhunter.com/trends/sparkling-matcha): This Drink is Designed to Deliver the Health Benefits of Matcha Green Tea (Category: Lifestyle) Implication: The beverage industry has the potential to tap into the growing market of functional beverages and develop new products that promote health and wellness. - [Piquant Detoxifying Drinks](https://www.trendhunter.com/trends/tonic-for-health): Modern Alkeme's Tonic for Health Blends Lemon, Matcha and Ghost Pepper (Category: Lifestyle) Implication: The health and wellness industry can benefit from the opportunity to create a variety of detox beverages with functional ingredients. - [Exotic Vinegar Drinks](https://www.trendhunter.com/trends/vinegar-drinks): Pok Pok Som Offers an Unusual Alternative to Soda (Category: Lifestyle) Implication: The beverage industry can explore the disruptive innovation opportunity of creating concentrated vinegar drinks as a healthier alternative to carbonated sodas. - [Steeped Gingery Beverages](https://www.trendhunter.com/trends/switchel-drink): This Switchel Drink is a Spicer Version of Traditional Lemonade (Category: Lifestyle) Implication: As the Switchel trend gains momentum, the beverage industry can focus on developing and offering their own unique take on this old-fashioned beverage. - [Gingery Vinegar Beverages](https://www.trendhunter.com/trends/switchel): Up Mointain Switchel is Being Touted as "The New Kombucha" (Category: Lifestyle) Implication: Switchel's newfound popularity presents an opportunity for beverage companies to create their own version of the health drink. - [Vinegar Cocktail Syrups](https://www.trendhunter.com/trends/drinking-vinegar): Drinking Vinegar Syrups by Lola’s Local Food Lab Sweeten Drinks and Dips (Category: Lifestyle) Implication: The food and beverage industry can incorporate vinegar-based syrups into their products to create unique flavor profiles and appeal to adventurous consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)