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# Accommodating Education
North American brands topically tackle inequality in the school system.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 19, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/accommodating-education

## Key Figures

- Trend score: 1.9/10
- Evidence articles: 4

## What is the Accommodating Education trend?

**Accommodating Education:** Inequality in the United States schooling system is rampant in a number of ways, and brands are aiming to address some of these issues in small but impactful ways. This shift has a two-way benefit in that it enhances inclusivity and accessibility for students who face barriers such as cost in the process of learning, while establishing the brands in question as being ones that prioritize the accommodation and betterment of all students, rather than simply privileged ones.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Feb 28 to Jun 19, 2018
- Published: Jun 19, 2018
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Millennial, Gen X
- Top markets: North America

## Themes within the Accommodating Education trend

### Affordable and Inclusive School Apparel

Offering high-quality apparel packages at an affordable price has the potential to address the issue of accessibility and inclusivity in the school system.

### Motivational Classroom Ad Campaigns

Creating ad campaigns that promote confidence and acceptance can influence the way children think about themselves and others while simultaneously using clothing as a tool for self-expression.

### Socially Inclusive School Supplies

Providing school supplies that represent a variety of cultures and ethnicities is a way to provide students with a sense of identity and can provide job opportunities away from the streets.

## What the Accommodating Education trend means for industry

### For Apparel and Fashion Industry

The apparel and fashion industry has the opportunity to address inclusivity and accessibility in the school system by creating high-quality, affordable, and inclusive clothing lines.

### For Advertising and Marketing Industry

The advertising and marketing industry has the opportunity to create campaigns and messages that promote confidence and acceptance in the school system.

### For Stationery and School Supply Industry

The stationery and school supply industry has the opportunity to provide school supplies that represent a variety of cultures and provide job opportunities for underprivileged youth.

## Workshop question

How can your brand better address systemic issues for the benefit of its consumers?

## Trend signals for Accommodating Education

Trend score 1.9 out of 10, from popularity 31%, activity 18%, freshness 8%.

- Popularity: 31%
- Activity: 18%
- Freshness: 8%

## Examples of the Accommodating Education trend

4 featured examples from Feb 28 to Jun 19, 2018.

- [Motivational Classroom Ad Spots](https://www.trendhunter.com/trends/forward-with): GapKids' Forward With Campaign Boasts Confidence and Acceptance (Category: Marketing)
  Implication: Opportunities for brands to market children’s clothing as a medium for empowerment and self-expression.
- [Socially Inclusive School Supplies](https://www.trendhunter.com/trends/innovative-supplies-worldwide): Innovative Supplies Worldwide Represents a Variety of Cultures (Category: Lifestyle)
  Implication: Developing socially inclusive school supplies for students.
- [Affordable Kid's Soccer Apparel](https://www.trendhunter.com/trends/target-and-umbro): Target and Umbro Created a New Line of Soccer Wear for Kids (Category: Life-Stages)
  Implication: Retailers can leverage partnerships with established brands to offer high-quality children's sporting apparel at an affordable price point.
- [Affordable School Uniform Packages](https://www.trendhunter.com/trends/aldi-school-uniforms): These Aldi School Uniforms Can Be Purchased for Just £5 (Category: Fashion)
  Implication: Affordable school uniforms and discount supermarket fashion create opportunities for retailers to offer low-cost clothing options.

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