# Accessorized Self-Defense Fashion and jewelry brands are prioritizing safety in their designs. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 5, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessorized-selfdefense ## Key Figures - Trend score: 6.5/10 - Evidence articles: 4 ## What is the Accessorized Self-Defense trend? **Accessorized Self-Defense:** Brands in the fashion and jewelry industries are enhancing the designs of their products with safety features that are seamlessly integrated into the design. This, in turn, enables consumers to protect themselves in dangerous situations. ## The consumer insight behind the Accessorized Self-Defense trend Contemporary consumers living in urban environments often feel unsafe and at-risk when outdoors, especially if they find themselves in an unfamiliar neighborhood or when walking home alone at night. Fearing the worst, many are creating a demand for accessible products and services that will help them feel less vulnerable in the city, allowing them to feel safer and more confident, instead. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 7, 2019 to Dec 6, 2020 - Published: Dec 5, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessorized Self-Defense trend ### Self-Defense Fashion Fashion and jewelry brands are introducing safety features into their designs to provide consumers with easily accessible self-defense solutions. ### Subtle Self-Defense Accessories Consumers are seeking covert self-defense solutions that are not visibly noticeable, such as pepper spray carriers and self-defense jewelry. ### Self-Defense Clothing Startups are designing self-defense clothing lines that combine style and protection, providing consumers with a fashion-forward way to feel safe in their environments. ## What the Accessorized Self-Defense trend means for industry ### For Fashion Fashion brands are introducing safety features into their designs, creating a new market for self-defense fashion products. ### For Jewelry Jewelry brands are creating protective pieces that serve a dual purpose, providing consumers with an unobtrusive way to stay safe. ### For Security Security companies are creating innovative self-defense products, such as discreet pepper spray carriers, to meet the growing demand for easily accessible self-defense solutions. ## Workshop question How can your brand help consumers feel safer? ## Trend signals for Accessorized Self-Defense Trend score 6.5 out of 10, from popularity 91%, activity 94%, freshness 9%. - Popularity: 91% - Activity: 94% - Freshness: 9% ## Examples of the Accessorized Self-Defense trend 4 featured examples from Aug 7, 2019 to Dec 6, 2020. - [Self-Defence Clothing Lines](https://www.trendhunter.com/trends/selfdefence-clothing): Angel Guard Fashion Combines Protection and Aesthetics (Category: Fashion) Implication: The fashion industry can broaden its market to safety-conscious consumers by incorporating self-defence clothing and handcrafted fashion. - [Self-Defense Jewelry](https://www.trendhunter.com/trends/selfdefense-jewelry): Knockout is a Self-Defense Jewelry Brand with Chic Designs (Category: Fashion) Implication: Disruptive innovation opportunity: Integrate self-defense features into fashion accessories, such as bracelets or necklaces. - [Safety-Focused Women's Jewelry](https://www.trendhunter.com/trends/womens-jewlery-line): Artemis Company Helps Women Feel Safe & Secure in Their Day-to-Day (Category: Fashion) Implication: The fashion and jewelry industry can innovate by incorporating new materials and designs into self-defense products that prioritize safety without sacrificing style. - [Covert Self-Defense Accessories](https://www.trendhunter.com/trends/tracer-security-cop): The Tracer Security 'C.O.P.' Pepper Spray Carrier is Discreet (Category: Art & Design) Implication: Opportunities for manufacturers to develop personalized safety accessories, promoting resilience and self-empowerment for customers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)