# Accessorized Purification Wearables and home accessories are made from air-purifying materials. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 4, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessorized-purification ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Accessorized Purification trend? **Accessorized Purification:** Home accessories and fashion items made from cloth are incorporating materials with air-purifying qualities that are able to absorb pollutants in the immediate environment. These innovations come as brands seek to offer eco-friendly and health-focused solutions for consumers. ## The consumer insight behind the Accessorized Purification trend Consumers are wary about urban pollution and one of their major concerns is air quality--both inside and outside of the home. To mitigate this worry without fully compromising one's established lifestyle, many seek out products that are multi-functional with purifying capabilities. This desire stems from a need to discreetly enhance the quality of the surrounding environment, and it is also successful in alleviating some anxiety about pollutants that city dwellers experience. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 13, 2018 to Jun 15, 2019 - Published: Jul 4, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Accessorized Purification trend ### Air-purifying materials Materials with air-purifying qualities are being incorporated into cloth, home accessories, and wearable tech. ### Discreet air purification The desire for consumers to improve air quality discreetly has led to innovations such as wearable air purifiers and air purifying throw pillows. ### Self-purifying fabrics Activated charcoal has been infused into clothing fabrics to offer self-purifying qualities by eliminating odors, bacteria, and environmental chemicals. ## What the Accessorized Purification trend means for industry ### For Fashion industry Fashion brands are incorporating air-purifying materials into their designs to offer eco-friendly and health-focused solutions to consumers. ### For Home accessories industry Home accessory brands are incorporating air-purifying materials into their designs to offer multi-functional solutions for consumers seeking to improve air quality in their living spaces. ### For Air purifier industry The air purifier industry is expanding rapidly in response to growing concerns about air pollution, with innovations like wearable air purifiers targeting specific markets such as China. ## Workshop question How could your brand offer seamless solutions to environmental issues? ## Trend signals for Accessorized Purification Trend score 5.0 out of 10, from popularity 73%, activity 67%, freshness 8%. - Popularity: 73% - Activity: 67% - Freshness: 8% ## Examples of the Accessorized Purification trend 5 featured examples from Jun 13, 2018 to Jun 15, 2019. - [Air-Purifying Window Curtains](https://www.trendhunter.com/trends/plant-system): The Conceptual 'Plant' System by Colt Chow Both Heats and Ventilates (Category: Lifestyle) Implication: The concept of integrating air purification and ventilation capabilities into window curtains creates an opportunity for disrupting the traditional home decor industry. - [Wearable Air Purifiers](https://www.trendhunter.com/trends/purifier-headphones): Dyson Has Logged a Patent for Wearable Air Purifier Headphones (Category: Tech) Implication: The consumer electronics industry can explore the potential of wearable air purifier headphones to cater to the demand for portable air purification solutions. - [Air Pollution-Absorbing Shirts](https://www.trendhunter.com/trends/kloters-repair): The Kloters 'RepAir' Shirt Rids the Air from Contaminants (Category: Eco) Implication: The fashion and apparel industry can incorporate innovations in sustainable material and technology to address environmental issues. - [Self-Purifying Charcoal Fashion](https://www.trendhunter.com/trends/activated-charcoal-fabric): Senscommon & Uchino Japan Utilize an Activated Charcoal Fabric (Category: Unique) Implication: Disruptive innovation opportunity: Incorporate self-purifying clothing technology into different fashion segments, including streetwear and luxury fashion. - [Air Purification Throw Pillows](https://www.trendhunter.com/trends/pilo-purifier): The 'PILO Purifier' Attracts and Eliminates Odors and Impurities (Category: Art & Design) Implication: Disruptive innovation opportunity: Integrate air purification technology into home decor items for a functional and aesthetically pleasing solution. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)