# Accessible Vaccination Branded offerings and features aim to make COVID-19 vaccines accessible. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 18, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-vaccination ## Key Figures - Trend score: 2.6/10 - Evidence articles: 5 ## What is the Accessible Vaccination trend? **Accessible Vaccination:** Vaccine hesitancy and inaccessibility have been issues in different parts of North America, and so some brands are making the process more accessible with offerings like appointment information, transportation, and work accommodations to encourage people to get vaccinated. ## The consumer insight behind the Accessible Vaccination trend The COVID-19 vaccine rollout for has had some issues, particularly in regions where the vaccine is politicized or not widely available. This has impacted people's ability to receive the vaccine in a timely manner, and so people are turning to brands and institutions that makes this process more accessible. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 7 to May 5, 2021 - Published: May 18, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Accessible Vaccination trend ### Brand Accessibility Efforts Brands are making the COVID-19 vaccination process more accessible with offerings like appointment information, transportation, and work accommodations. ### Smart Assistant Vaccine-Finding Features Smart assistants like Amazon's Alexa are now offering vaccination-finding features to help users locate the nearest vaccination site. ### Partnerships for Vaccine Delivery Partnerships between companies like Walgreens and Uber are making it easier for people to get to vaccination sites and receive their vaccines. ## What the Accessible Vaccination trend means for industry ### For Healthcare Healthcare professionals can leverage brand accessibility efforts to make vaccines more accessible to a wider range of patients. ### For Transportation Rideshare companies like Uber and Lyft can partner with healthcare providers to offer patients easier transportation options for vaccine delivery. ### For Technology Smart assistant companies can work with healthcare providers to provide users with accurate and up-to-date information on vaccine availability and locations. ## Workshop question How is your brand prioritizing vaccine accessibility for its customers or employees? ## Trend signals for Accessible Vaccination Trend score 2.6 out of 10, from popularity 36%, activity 31%, freshness 10%. - Popularity: 36% - Activity: 31% - Freshness: 10% ## Examples of the Accessible Vaccination trend 5 featured examples from Jan 7 to May 5, 2021. - [Vaccination-Finding Smart Assistants](https://www.trendhunter.com/trends/vaccinationfinding): Amazon Alexa Users Can Ask the Device Where to Get Their Shot (Category: Tech) Implication: The innovative use of voice assistants in healthcare provides opportunities to improve healthcare delivery and patient outcomes, expanding the healthcare ecosystem. - [Vaccination Center-Hosting Restaurants](https://www.trendhunter.com/trends/vaccination-delivery): Brewdog Wants to Speed Up Vaccination Delivery (Category: Marketing) Implication: The hospitality industry can provide unique vaccination experiences that promote vaccine delivery and customer loyalty. - [Social Media Vaccine Fact Boxes](https://www.trendhunter.com/trends/covid19-vaccine-fact-box): Twitter is Adding a COVID-19 Vaccine Fact Box to Timelines (Category: Social Media) Implication: The integration of factual information in social media platforms opens significant opportunities for effective communication to a targeted audience, creating a new category of pub… - [Rideshare Vaccination Partnerships](https://www.trendhunter.com/trends/walgreens-and-uber): Walgreens and Uber Have Partnered for Easier Appointments (Category: Lifestyle) Implication: Rideshare companies have an opportunity to offer their platform as a means to address transportation barriers and increase vaccination rates - [Employee Vaccination Accommodations](https://www.trendhunter.com/trends/employee-vaccination-accommodation): Target is Offering Free Lyft Rides and Time off for Vaccines (Category: Social Good) Implication: Retail companies such as Target offering COVID-19 vaccination accommodations to employees. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)