# Accessible Subscription Automotive subscriptions make luxury cars more accessible to consumers. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Jun 19, 2018 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-subscription ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Accessible Subscription trend? **Accessible Subscription:** Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 12, 2017 to Apr 14, 2018 - Published: Jun 19, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Subscription trend ### Car Subscription Services Car subscription services offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. ### Luxury Car Subscription Trend Luxury car companies have increasingly been appealing to consumers' desires for novelty and on-demand variability in their experiences with brands. ### Pay-per-use Car Subscription Model The pay-per-use method of payment for car subscription services is compatible with long-term use, presenting the driver with a new means of accessing a vehicle. ## What the Accessible Subscription trend means for industry ### For Automotive Industry The automotive industry is being disrupted with the emergence of car subscription services. ### For Luxury Brand Industry Luxury brands are exploring subscription models as a way to appeal to consumers and offer them more flexible ownership options. ### For Insurance Industry The insurance industry has an opportunity to provide subscription services that offer comprehensive coverage for consumers accessing vehicles through car subscription services. ## Workshop question How can your brand look to make its luxury products more accessible? ## Trend signals for Accessible Subscription Trend score 3.4 out of 10, from popularity 45%, activity 50%, freshness 8%. - Popularity: 45% - Activity: 50% - Freshness: 8% ## Examples of the Accessible Subscription trend 6 featured examples from Oct 12, 2017 to Apr 14, 2018. - [Luxury Car Subscription Services](https://www.trendhunter.com/trends/mercedesbenz-collection): The New Mercedes-Benz Collection Service will Launch in June (Category: Autos) Implication: Disruptive innovation opportunity: Integrating luxury car subscription options to existing car rental services to attract a wider range of customers seeking premium automotive exp… - [Luxury Car Subscriptions](https://www.trendhunter.com/trends/care-by-volvo): 'Care by Volvo' Lets Consumers Get Volvo Vehicles On Demand (Category: Autos) Implication: The auto industry has the opportunity to adapt to new consumer demands by offering subscription services that provide flexibility and convenience. - [Luxury Car Subscription Services](https://www.trendhunter.com/trends/car-subscription-service): Lexus is Introducing a Car Subscription Service Later This Year (Category: Autos) Implication: The car subscription service trend is disrupting the automobile industry, prompting luxury car brands like Lexus, Volvo, Ford, and Porsche to explore new ways of providing vehicle… - [Luxury Car Subscription Services](https://www.trendhunter.com/trends/porsche-passport): The Porsche Passport Service Offers Cars on Demand (Category: Autos) Implication: The automotive industry can capitalize on the popularity of luxury car subscription services by developing subscription programs for a wider range of vehicles from different brand… - [Semi-Autonomous Wagon Vehicles](https://www.trendhunter.com/trends/2019-volvo-v60): The 2019 Volvo V60 Can be Purchased Under the Car by Volvo Plan (Category: Autos) Implication: The introduction of semi-autonomous wagon vehicles like the 2019 Volvo V60 signifies a shift towards innovative technologies and customer-centric vehicle ownership models. - [Automotive Subscription Services](https://www.trendhunter.com/trends/bmw-subscription-service): The BMW Subscription Service Will Begin Testing in Nashville (Category: Autos) Implication: The automotive industry has the opportunity to disrupt the traditional car ownership model by offering subscription-based services that provide flexibility and convenience to cons… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)