# Accessible Sommelier The world of sommeliers is made more accessible to the average consumer. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 21, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-sommelier ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Accessible Sommelier trend? **Accessible Sommelier:** Sommeliers are an exclusive group of wine experts, however their knowledge and services are becoming slightly more accessible via various platforms. This shift towards enhancing education in this field comes as consumers increasingly seek out more information on the products and services they're considering purchasing. ## The consumer insight behind the Accessible Sommelier trend When it comes to food knowledge trends, consumers are increasingly self-educating so that they can better hone skills like cooking and hosting. Millennials in particular are looking to become self-identified experts in their personal areas of interest, as this generation tends to be more active and deliberate in the hobbies and extracurriculars they take on. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 19, 2016 to Jan 28, 2019 - Published: Nov 21, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Accessible Sommelier trend ### Self-Education Trend Consumers are increasingly self-educating so that they can better hone skills like cooking and hosting. ### Virtual Assistant Trend Companies are leveraging technologies like Facebook Messenger to launch virtual assistants that can serve as personal shoppers and product consultants. ### Personalized Service Trend Companies are taking customer service to the next level by offering personalized sommelier services that provide the complete dining experience. ## What the Accessible Sommelier trend means for industry ### For E-Learning Industry Business professionals can leverage e-learning technologies to provide self-education products and services to consumers. ### For Retail Industry The retail industry can leverage virtual assistant technologies to simplify the shopping process and enhance the overall customer experience. ### For Hospitality Industry The hospitality industry can adopt personalized service trends to offer unique, elite experiences that inspire customer loyalty. ## Workshop question How could your brand better educate consumers on its product/service on the path-to-purchase? ## Trend signals for Accessible Sommelier Trend score 3.1 out of 10, from popularity 49%, activity 35%, freshness 8%. - Popularity: 49% - Activity: 35% - Freshness: 8% ## Examples of the Accessible Sommelier trend 5 featured examples from Nov 19, 2016 to Jan 28, 2019. - [Beer Sommelier Board Games](https://www.trendhunter.com/trends/unlabeled-the-blind-beer-tasting-board-game): 'Unlabeled - The Blind Beer Tasting Board Game' Puts Tastebuds to Work (Category: Life-Stages) Implication: Introduce different interactive educational tools and blind tasting experiences as a way to engage and educate craft beer enthusiasts. - [Virtual Supermarket Sommeliers](https://www.trendhunter.com/trends/winebot): Lidl's 'Margot' is a Helpful "Winebot" on Facebook Messenger (Category: Lifestyle) Implication: Virtual shopping assistants have disruptive potential in the retail industry by improving the customer experience and driving sales. - [Elite Wine Subscription Services](https://www.trendhunter.com/trends/wine-club-program): The Wine Club Program by Cooper's Hawk Gives Members Elite Access (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transform the hospitality industry by developing membership programs that offer elite access, exclusive pricing, and personalized experiences fo… - [Wine Connoisseur Training Kits](https://www.trendhunter.com/trends/wine-aroma): The Master Wine Aromas Tasting Kit Lets Users Learn Wine Scents (Category: Lifestyle) Implication: The Master Wine Aromas Tasting Kit offers a disruptive innovation opportunity for businesses in the wine education industry to develop comprehensive and interactive training progr… - [On-Demand Sommeliers](https://www.trendhunter.com/trends/personalized-sommelier-service): China's 1919.com Offers Personalized Sommelier Service in China (Category: Tech) Implication: Opportunity for wine and spirits e-commerce companies to offer personalized sommelier services through their online platforms, enhancing customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)