# Accessible Skin Skincare products with luxury branding or ingredients are made cost-accessible. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 24, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-skin ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Accessible Skin trend? **Accessible Skin:** In the past few years, a small handful of brands that prioritize functional, science-focused skincare that are cost-accessible have become extremely popular among consumers. Along this thread, brands are now creating luxury branded skincare products that the average person could afford. ## The consumer insight behind the Accessible Skin trend Consumers of all incomes are concerned with "wellness" and self-care, and bring various rituals and practices into their routines that reflect the desire to maintain their mental and physical well-being. However, the wellness space is often exclusionary, whether it comes to financial status or the various privileges that the target markets for wellness have. Thus, brands that prioritize both quality and cost-accessibility are appealing to a wider, more inclusive market. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 5, 2018 to Mar 10, 2021 - Published: Aug 24, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Accessible Skin trend 6 featured examples from Dec 5, 2018 to Mar 10, 2021. - [Affordable Microdermabrasion Scrubs](https://www.trendhunter.com/trends/microdermabrasion-scrub): Trader Joe’s Nourish Microdermabrasion Scrub Boosts Vitality (Category: Fashion) Implication: The skincare industry is seeing a rise in affordable, at-home treatment options that mimic professional treatments. - [Affordable Luxury Skin Care](https://www.trendhunter.com/trends/coy-beauty): Coy Beauty Has Launched an Affordable Skincare Line (Category: Fashion) Implication: Brands in the beauty and personal care industry can explore offering more affordable yet high-quality skincare products that cater to middle-income consumers. - [Ingredient-Focused French Skincare](https://www.trendhunter.com/trends/typology): Typology Makes Simple, Ingredient-Focused Minimalist Skincare (Category: Fashion) Implication: Disruptive innovation opportunity: Bring innovative ingredient-focused skincare products to the market, catering to consumers who prioritize simplicity, effectiveness, and afforda… - [Sustainable Gen Z Skincare](https://www.trendhunter.com/trends/gen-z-skincare): Plenaire Appeals to Environmentally Conscious Gen Z Consumers (Category: Fashion) Implication: Disruptive innovation opportunity: Rethink traditional beauty and cosmetics industry practices to prioritize eco-friendliness and inclusivity in skincare products. - [Cost-Conscious Clarifying Skincare](https://www.trendhunter.com/trends/clear-genius-clarifying-collection): The Clear Genius Clarifying Collection Has Luxe Ingredients (Category: Fashion) Implication: The skincare industry can benefit from disruptive innovation by creating affordable, clean, and multi-functional products incorporating luxurious ingredients. - [Research-Driven Accessible Skincare](https://www.trendhunter.com/trends/stratia-skin): Stratia Skin's Products are Made Without Fragrances or Fillers (Category: Fashion) Implication: Opportunity for skincare companies to develop unique, evidence-based formulas that contain only essential ingredients. **Workshop question:** How could your brand better prioritize cost-accessibility to appeal to more consumers? ## Themes within the Accessible Skin trend ### Accessible Luxury Skincare Brands that prioritize both quality and cost-accessibility are appealing to a wider, more inclusive market. ### Sustainable Skincare for Gen Z Brands like Plenaire that offer eco-friendly, minimalist, and inclusive Gen Z-targeted products have disrupted the skincare industry. ### Ingredient-Focused Skincare Brands like Typology, The Inkey List, and The Ordinary are focused on straightforward formulas with minimal yet highly effective ingredients. ## What the Accessible Skin trend means for industry ### For Beauty and Personal Care Brands in the beauty and personal care industry can refer to accessible luxury and sustainable skincare as disruptive opportunities to appeal to cost-conscious and environmentally conscious consumers. ### For Direct-to-Consumer The direct-to-consumer industry can reference the growing importance of ingredient-focused and research-driven skincare products that remove fragrances and fillers and focus on essential ingredients. ### For Wellness and Self-Care Brands that prioritize wellness and self-care should consider these trends in accessible luxury, sustainability, and ingredient-focused skincare products that prioritize both quality and cost-accessibility appealing to a wider, more inclusive market, especially for environmentally and cost-conscious consumers. ## Trend signals for Accessible Skin Trend score 4.6 out of 10, from popularity 68%, activity 61%, freshness 9%. - Popularity: 68% - Activity: 61% - Freshness: 9% ## Recent trend clusters - [Palette Cases](https://www.trendhunter.com/protrends/colored-carry-on) (Fashion) - [Entry Hooks](https://www.trendhunter.com/protrends/asian-skincare-shopping) (Fashion) - [Adaptable Warmth](https://www.trendhunter.com/protrends/removable-liner-boots) (Fashion) - [Collaged Uppers](https://www.trendhunter.com/protrends/mixed-material-sneakers) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)