# Accessible Self-Care Self-care products use braille to accommodate people with visual impairments. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 16, 2022 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-selfcare ## Key Figures - Trend score: 4.2/10 - Evidence articles: 5 ## What is the Accessible Self-Care trend? **Accessible Self-Care:** As brands in a range of industries become more accessible, self-care products are accommodating people with visual impairments by using braille alongside printed labels. These inclusive products help people with blindness purchase and use these products without assistance. ## The consumer insight behind the Accessible Self-Care trend Inclusion has become an important priority for North American consumers, particularly as diverse and socially educated Gen Z and Millennials drive consumer trends. Younger demographics are more likely to seek out brands that align with their values--which increasingly include diversity, accessibility, and sustainability. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 16, 2021 to Jul 25, 2022 - Published: Jan 16, 2022 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Self-Care trend ### Inclusive Packaging with Braille Labeling Brands across industries are implementing braille labeling on their packaging to better serve visually impaired communities and address the market gap. ### Accessibility in Beauty Tools The beauty industry is introducing accessibility-focused beauty tools, such as inclusive brushes, to accommodate consumers with disabilities or impairments. ### Inclusivity in Skincare Products Skincare and cosmetics brands are creating adaptive cosmetics for people with disabilities or impairments, with some brands even using scents and textures to cater to visually impaired communities. ## What the Accessible Self-Care trend means for industry ### For Beauty Industry Brands in the beauty industry are expanding their market and increasing customer loyalty by introducing innovative and inclusive products that incorporate accessibility and diverse communities. ### For Consumer Goods Industry Consumer goods companies can benefit from considering accessibility and inclusivity in their product design, which can become a key social and branding advantage in reaching wider markets and consumers with diverse needs and wants. ### For Social Responsibility Sector Companies that prioritize inclusivity in their branding and product design, such as incorporating braille labeling, can benefit from aligning with a broader vision of social responsibility that centers around equity, diversity, and accessibility. ## Workshop question How is your brand authentically aligning itself with its customers values and needs? ## Trend signals for Accessible Self-Care Trend score 4.2 out of 10, from popularity 63%, activity 52%, freshness 12%. - Popularity: 63% - Activity: 52% - Freshness: 12% ## Examples of the Accessible Self-Care trend 5 featured examples from Jan 16, 2021 to Jul 25, 2022. - [Braille ID Skincare Packaging](https://www.trendhunter.com/trends/humanist-beauty): Humanist Beauty is a "Radically Inclusive" Beauty Brand (Category: Fashion) Implication: Companies specializing in Braille technology and adaptive solutions can capitalize on partnerships with beauty brands to develop innovative products catering to visually impaired… - [Accessible Textural Cosmetics](https://www.trendhunter.com/trends/blind-beauty): Blind Beauty Uses Braille and Scents to Cater to the Blind Community (Category: Fashion) Implication: The Beauty and Cosmetic industry can benefit through the creation of products and packaging made for the blind community. - [Braille-Printed Self Care Packaging](https://www.trendhunter.com/trends/cleanlogic): Cleanlogic Will Begin Printing Braille on All Packaging (Category: Fashion) Implication: The beauty and personal care industry can benefit from making packaging more accessible to visually impaired consumers through the use of braille-printing and other accommodations. - [Easy-Open Facial Moisturizers](https://www.trendhunter.com/trends/drugstore-moisturizers): Olay is Introducing Accessible Jars for Its Drugstore Moisturizers (Category: Fashion) Implication: The beauty and personal care industry can benefit from incorporating inclusive packaging solutions that cater to a wider consumer base while promoting inclusivity. - [Inclusive Eyeshadow Brushes](https://www.trendhunter.com/trends/feast-your-eyes): 'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments (Category: Fashion) Implication: Inclusive beauty tools are a disruptive innovation opportunity that can cater to the needs of individuals with disabilities and impairments. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)