# Accessible Retail Brands turn to open outdoor spaces to improve consumer accessibility. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 26, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-retail ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Accessible Retail trend? **Accessible Retail:** As rental prices continue to skyrocket, retailers are looking to alternative methods of exposure to sell their products. Providing ample space at a fraction of the cost, brands are utilizing mobile units or pop-up carts to transport their business ventures to open outdoor spaces like parks, giving consumers access to brands through the use of more approachable, public spaces. ## At a Glance - Evidence: 4 featured examples - Articles from: May 24, 2013 to Sep 17, 2014 - Published: Jun 26, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Retail trend ### Outdoor Retail Retailers are turning to open outdoor spaces as a more cost-effective and accessible means of exposure. ### Pop-Up Stores Pop-up stores are becoming increasingly popular as a cost-effective alternative to opening a retail location. ### Web-Based Convenience Online shopping and click-and-collect stations are making receiving and collecting orders more convenient for consumers. ## What the Accessible Retail trend means for industry ### For Retail Industry Brick-and-mortar retailers can benefit from exploring alternative, cost-effective means of exposure such as pop-up stores and utilizing open outdoor spaces. ### For Food and Beverage Industry Companies can explore outdoor culinary experiences to provide unique dining experiences and take advantage of beautiful scenic settings. ### For E-commerce Industry E-commerce companies can improve the shopping experience by implementing convenient web-based features such as click-and-collect stations. ## Trend signals for Accessible Retail Trend score 5.8 out of 10, from popularity 83%, activity 82%, freshness 8%. - Popularity: 83% - Activity: 82% - Freshness: 8% ## Examples of the Accessible Retail trend 4 featured examples from May 24, 2013 to Sep 17, 2014. - [Pop-Up Retail Carts](https://www.trendhunter.com/trends/popup-retail-carts): COS Releases a Minimalist Pop-Up Cart to Showcase its Stylish Clothes (Category: Fashion) Implication: The fashion industry can leverage pop-up stores and mobile retail carts to create immersive shopping experiences and reach a wider customer base. - [Outdoor Culinary Companies](https://www.trendhunter.com/trends/Eating-experience): Tres Arbolitos Creates an Eating Experience in the Great Outdoors (Category: Lifestyle) Implication: Catering companies can take advantage of the trend towards outdoor culinary experiences and create unique menus that showcase seasonal and locally sourced ingredients. - [Web Shopping Drop Boxes](https://www.trendhunter.com/trends/amazon-delivery): Click-and-Collect Stations Help to Make Amazon Delivery More Convenient (Category: Business) Implication: Retailers can explore click-and-collect stations to streamline the package pickup process. - [Treehouse Pop-Up Shops](https://www.trendhunter.com/trends/duncan-shotton): Duncan Shotton's ‘POP-UP A TREE SHOP' Sells Products from Up High (Category: Business) Implication: Disruptive innovation opportunity: Experiment with pop-up shops to offer customers a new and engaging way to experience and purchase products. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Fixable Devices](https://www.trendhunter.com/protrends/fixable-devices) (Tech) - [Circular Simplicity](https://www.trendhunter.com/protrends/circular-simplicity) (Eco) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)