# Accessible Prevention Helpful survival kits cater to consumers looking to divert emergencies. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 3, 2014, updated Mar 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-prevention ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Accessible Prevention trend? **Accessible Prevention:** With television shows and movies often depicting mass states of panic, consumers are looking to take more preventative measures to ensure a simpler, stress-free life. Survival kits that help prepare individuals for the outdoors or impending apocalypse provides useful tools and gadgets that will make emergency situations less hectic, catering to a generation preoccupied with planning and anticipating events. ## At a Glance - Evidence: 8 featured examples - Articles from: May 15, 2013 to Feb 28, 2014 - Published: Mar 3, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Curation](https://www.trendhunter.com/megatrend/curation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Prevention trend ### Urban Survival Kits Creating survival kits with specialized contents for city-dwellers and focusing on teaching survival tactics in high-density, urban areas. ### Business Conference Survival Kits Creating tongue-in-cheek yet highly useful survival kits for business conference attendees who find themselves stranded in a meeting room for extended periods of time. ### Fully-Stocked Survival Storages Equipping fully-stocked, secure storages especially in emergency-prone zones with all necessary supplies in any emergency. ## What the Accessible Prevention trend means for industry ### For Camping Gear Retailers Supplying survival gear and kits to outdoor enthusiasts and avid hikers and campers. ### For Subscription Box Services Providing subscription services aimed at delivering personal care and specialized needs to businesses and individuals. ### For Global Security Industry Services Providing customized and specialized storage and security solutions to individuals and entities worried about emergencies or attacks. ## Trend signals for Accessible Prevention Trend score 5.1 out of 10, from popularity 74%, activity 71%, freshness 8%. - Popularity: 74% - Activity: 71% - Freshness: 8% ## Examples of the Accessible Prevention trend 8 featured examples from May 15, 2013 to Feb 28, 2014. - [City-Based Survival Kits](https://www.trendhunter.com/trends/urban-survival-pack): Ryan Romanes' 'Urban Survival Kit' Teaches Kids How to Live in a City (Category: Social Good) Implication: Survival kits can be used as educational tools in schools to teach children about urban survival. - [Compact Catastrophe Canisters](https://www.trendhunter.com/trends/mini-survival-kit): The Fort Standard Mini Survival Kit is a Tiny Life-Saving Tool Set (Category: Lifestyle) Implication: Outdoor gear companies can capitalize on the demand for compact and multi-functional camping tools by developing new and innovative mini survival kits. - [Conference Survival Kits](https://www.trendhunter.com/trends/field-guide-to-humans-on-business-safari): The Field Guide to Humans on Business Safari is Tongue-in-Cheek (Category: Art & Design) Implication: Event planning companies can offer more creative and fun experiences for attendees by incorporating unique themes and creative survival kits at business events. - [Fully-Stocked Survival Storages](https://www.trendhunter.com/trends/wolfram-cabinet): The Wolfram Cabinet Prepares People for Any Emergency Situation (Category: Art & Design) Implication: The fully-stocked Wolfram Cabinet taps into the growing industry of disaster preparedness, opening up opportunities for businesses to offer comprehensive emergency supplies. - [Roped Survival Kits](https://www.trendhunter.com/trends/x-stream-survival-pod): The X Stream Survival Pod Has Everything You Need to Stay Safe Outdoors (Category: Lifestyle) Implication: The outdoor gear manufacturing industry could benefit from incorporating compact and comprehensive survival kits into their product offerings. - [Student Survival Gift Boxes](https://www.trendhunter.com/trends/pijon-box): The Pijon Box Lets Parents Send Essentials to Students Away at School (Category: Life-Stages) Implication: Expanding online retail opportunities by offering specialized gift boxes tailored to specific customer needs. - [Dapper Survival Accessories](https://www.trendhunter.com/trends/legendary-accessories): The 'Jeep Legendary Accessories' Double as Survival Tools (Category: Marketing) Implication: The industry of creating and selling fashionable accessories to consumers, with a focus on integrating survival functionalities. - [Frisbee-Inspired Survival Packs](https://www.trendhunter.com/trends/lifedisc): The Lifedisc Contains Life-Saving Supplies and is Beach-Friendly (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Develop innovative products and services that cater to the needs of outdoor enthusiasts, offering convenience, safety, and functionality in thei… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)