# Accessible Play Game-related products and spaces include individuals with disabilities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 21, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-play ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Accessible Play trend? **Accessible Play:** Brands associated with gaming and play are aiming to be more inclusive by accommodating the needs of individuals with physical and/or mental disabilities. Opting to become more inclusive via design, these brands are able to expand their consumer base by offering underserved demographics the accessibility they require from brands. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 10 to Aug 21, 2018 - Published: Aug 21, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Accessible Play trend ### Inclusive Design Brands are accommodating the needs of individuals with disabilities through inclusive design practices, expanding consumer bases and and creating more accessible products and experiences. ### Smart Assistive Technology The rise of smart assistive technology such as the 'AMICA' smart toy and the Xbox Adaptive Controller is providing new opportunities for designers to create products that meet the needs of individuals with disabilities. ### Inclusive Advertising Advertising campaigns such as the Scrabble 'Family' ad are changing traditional perceptions of what a family is and recognizing the diversity of modern family structures. ## What the Accessible Play trend means for industry ### For Gaming and Entertainment The gaming and entertainment industry is actively working toward inclusive products and experiences through initiatives such as Sesame Place's autism certification. ### For Assistive Technology As technology advances, the demand for smart assistive technology products continues to grow, creating opportunities for designers and businesses to meet these needs. ### For Advertising and Marketing Marketing and advertising campaigns have the potential to create more inclusive messaging and redefine societal perceptions of inclusion, shaping the way society views diversity and inclusion. ## Workshop question How could your brand better prioritize accessibility? ## Trend signals for Accessible Play Trend score 4.2 out of 10, from popularity 73%, activity 45%, freshness 8%. - Popularity: 73% - Activity: 45% - Freshness: 8% ## Examples of the Accessible Play trend 4 featured examples from Apr 10 to Aug 21, 2018. - [Emotional Communication Toys](https://www.trendhunter.com/trends/amica-smart-toy): The 'AMICA' Smart Toy Helps Children with Autism Learn About Feelings (Category: Tech) Implication: Developing emotional learning toys for schools, daycares and learning centers to improve children's emotional and social skills. - [Inclusive Board Game Ads](https://www.trendhunter.com/trends/scrabble-family): The Scrabble 'Family' Ad Reshapes the Traditional Meaning of the Word (Category: Marketing) Implication: Industry players can adopt inclusive ad strategies to resonate with diverse audiences and cultivate brand loyalty. - [Accessible Game Controller Packaging](https://www.trendhunter.com/trends/adaptive-controller): The Xbox Adaptive Controller Comes in Easily Opened Packaging (Category: Tech) Implication: Exploring innovative packaging solutions for technology-related products. - [Autism-Certified Theme Parks](https://www.trendhunter.com/trends/sesame-place): 'Sesame Place' Gives Guests a Fun and Inclusive Experience (Category: Life-Stages) Implication: Theme parks, resorts, and other entertainment venues can adopt autism-friendly measures to attract a wider range of visitors and create more inclusive experiences. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)