# Accessible Parenting Parenting platforms are prioritizing maternal and infant health and wellness. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 12, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-parenting ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Accessible Parenting trend? **Accessible Parenting:** For some consumers, parenting challenges are amplified due to systemic issues like racial inequality in the healthcare system, high costs, and mental and physical health challenges post-pregnancy. Now, platforms are popping up that aim to address these issues, and make parental and infant care more accessible to all. ## The consumer insight behind the Accessible Parenting trend Systemic issues that lead to racial, gender, and income inequality are particularly apparent when it comes to the health system in North America. Those who are affected by these issues are increasingly demanding change in the form of spaces, platforms, and tools that are able to address these inequities--and some brands are starting to take note by prioritizing accessibility in their products and services. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 1, 2020 to Oct 22, 2023 - Published: Apr 12, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Parenting trend ### Accessible Healthcare Platforms are prioritizing maternal and infant health and wellness by offering affordable and accessible healthcare services and expert support. ### Virtual Support Groups Online platforms are increasingly popular as virtual motherhood support groups, providing mental and emotional health support and overcoming geographic barriers. ### Diverse Inclusivity Maternal healthcare needs to address racial, gender, and income inequality in North America by providing high-quality and accessible healthcare services for all. ## What the Accessible Parenting trend means for industry ### For Healthcare There is a growing need for accessible healthcare services that are free from racial, gender, and income biases and support diverse communities' healthcare needs. ### For Education Online education platforms for new and expecting moms are growing by providing pregnant women with access to resources and expert support from prenatal and postpartum care fields. ### For Technology The increasing use of technology in maternal healthcare, such as virtual support groups, offers a great opportunity for innovation and digital solutions to meet healthcare needs. ## Workshop question How could your brand better prioritize accessibility in its product/service? ## Trend signals for Accessible Parenting Trend score 4.7 out of 10, from popularity 68%, activity 54%, freshness 19%. - Popularity: 68% - Activity: 54% - Freshness: 19% ## Examples of the Accessible Parenting trend 8 featured examples from Dec 1, 2020 to Oct 22, 2023. - [Modern Parenting Solutions](https://www.trendhunter.com/trends/modern-parenting-solutions): KeaBabies is Sustainable Solutions for Modern Parenting Challenges (Category: Life-Stages) Implication: The parenting products industry is ripe for disruptive innovation that focuses on providing sustainable and eco-friendly solutions to modern parenting challenges. - [Black Maternal Health Platforms](https://www.trendhunter.com/trends/black-maternal-health-hub): Baby Tracking App The Bump Launches 'Black Maternal Health' Hub (Category: Social Good) Implication: The Black Maternal Health Hub can disrupt the healthcare industry by providing a much-needed platform to address Black maternal mortality. - [Mom-to-Mom Breastfeeding Support Platforms](https://www.trendhunter.com/trends/la-leche-league): La Leche League Offers a 24-Hour Support Helpline (Category: Lifestyle) Implication: Healthcare providers can create 24/7 breastfeeding support hotlines or virtual platforms to provide more comprehensive care to mothers. - [Virtual Motherhood Support Groups](https://www.trendhunter.com/trends/momunity): Momunity is a Wellness, Education and Community Support Platform (Category: Life-Stages) Implication: Through access to maternal wellness experts, virtual motherhood support communities can disrupt the health and wellness industry. - [Science-Backed Parenting Apps](https://www.trendhunter.com/trends/parenting-guide-from-lasting): Parenting Guide from Lasting is an App Dedicated To Parents (Category: Life-Stages) Implication: Mental health industry will benefit from apps dedicated to parenting that raise awareness about mental health issues and improve parenting skills. - [Motherhood Community Support Apps](https://www.trendhunter.com/trends/mamahood-app): The 'Mamahood' App Offers Professional Care and More (Category: Tech) Implication: Apps focused on supporting new parents are growing and offer opportunities for future innovation. - [Trailblazing Parenthood Podcasts](https://www.trendhunter.com/trends/bobbie): Milk Drunk: The Podcast by Bobbie Shares Empowering Conversations (Category: Life-Stages) Implication: As an innovator and disruptor in the baby formula category, Bobbie provides an example of how new, organic, and FDA-compliant products can appeal to parents and create new opportu… - [Hosted Virtual Activity Sessions](https://www.trendhunter.com/trends/helmlife): HELM.Life Offers Virtual Childcare for Parents Working-From-Home (Category: Life-Stages) Implication: The virtual childcare industry has the potential to disrupt the traditional daycare and babysitting markets by offering parents more flexible and affordable solutions. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Commemorative Tennis Sneakers](https://www.trendhunter.com/trends/the-roger-centre-court) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)