# Accessible Packaging Brands are creating inclusive packaging that can be opened with one hand. By [Kanesa D](https://www.trendhunter.com/kanesadavid), Insights Content Producer | Published Jun 25, 2024 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-packaging ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Accessible Packaging trend? **Accessible Packaging:** Brands are creating packaging options that can be easily opened and handled by people with various physical abilities, limited hand strength, or dexterity. From snap-caps to easy-peel lids, these types of packaging improve user experience and enhance consumers' sense of autonomy and convenience. ## The consumer insight behind the Accessible Packaging trend Consumers with physical disabilities or chronic conditions are often in search of products that accommodate their condition and allow them to perform tasks independently. In response, brands are revamping their packaging designs to be more inclusive, recognizing the importance of accommodating these demographics. By embracing accessible solutions, these brands can expand their consumer base, demonstrate a deeper understanding of their customer's diverse needs, and foster a more inclusive market. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 22, 2022 to Jul 5, 2024 - Published: Jun 25, 2024 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Accessible Packaging trend ### Inclusive Packaging Designs Brands are aligning their packaging innovations with the needs of individuals with physical disabilities, underscoring a movement towards inclusivity and accessibility. ### Adaptive Beauty Tools The beauty industry is introducing adapted tools and packaging that facilitate ease of use for customers with motor limitations, reflecting a growing commitment to inclusivity. ### Accessible Pharmaceutical Packaging Pharmaceutical companies are engineering innovative packaging solutions that cater to the needs of people with physical limitations, while maintaining safety standards and reducing plastic waste. ## What the Accessible Packaging trend means for industry ### For Consumer Packaged Goods The sector is witnessing a shift towards creating universally accessible packaging solutions that enhance user independence. ### For Beauty and Personal Care This industry is embracing inclusivity by developing accessible product designs that enable consumers with disabilities to maintain their beauty routines effortlessly. ### For Pharmaceuticals The pharmaceutical industry is innovating with adaptive packaging to ensure safe and convenient access to medications for individuals with physical challenges. ## Workshop question How can your brand tailor its products to better serve markets that are often overlooked or underserved? ## Trend signals for Accessible Packaging Trend score 4.5 out of 10, from popularity 60%, activity 51%, freshness 25%. - Popularity: 60% - Activity: 51% - Freshness: 25% ## Examples of the Accessible Packaging trend 5 featured examples from Jul 22, 2022 to Jul 5, 2024. - [Accessibility-Enhancing Beauty Packaging](https://www.trendhunter.com/trends/inclusive-accessories): The Boticário Group Launches Inclusive Accessories (Category: Business) Implication: The beauty and cosmetics industry is presented with an opportunity to embrace inclusive design principles and cater to a more diverse consumer base by investing in accessible prod… - [Accessible Burger Packaging](https://www.trendhunter.com/trends/accessible-burger-packaging): The McDonald's 'EatQual' Packaging Can Easily Be Opened Using One Hand (Category: Art & Design) Implication: The fast-food industry has an opportunity to revolutionize the world of accessible packaging. - [One-Handed Multipurpose Balms](https://www.trendhunter.com/trends/the-nip-lip-balm): The Nip + Lip Balm Solves Common Formula & Packaging Pain Points (Category: Fashion) Implication: The maternity care industry can draw inspiration from The Nip + Lip Balm's focus on convenience and efficacy for breastfeeding mothers. - [Accessible Moisturizer Tubes](https://www.trendhunter.com/trends/bloom-cream-in-a-tube): Beekman 1802's Bloom Cream in a Tube Can Be Used with One Hand (Category: Fashion) Implication: The beauty and personal care industry is increasingly catering to diverse needs through accessible packaging and sustainable initiatives. - [Single-Handed Pharmaceutical Caps](https://www.trendhunter.com/trends/snapslide): SnapSlide is an Adaptive, Child-Resistant Lid for Rx Amber Vials (Category: Lifestyle) Implication: The industry can explore disruptive innovations to create more adaptive and sustainable packaging solutions for diverse consumer needs. ## Recent trend clusters - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Social Good - [Culturally Grounded Wellness Apps](https://www.trendhunter.com/trends/culturally-grounded-wellness-apps) - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Cancer Awareness Art Installations](https://www.trendhunter.com/trends/carry-the-fire-road-hockey-net) All articles: [Social Good](https://www.trendhunter.com/socialgood)