# Accessible Package More brands prioritize inclusive packaging for people with disabilities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-package ## Key Figures - Trend score: 5.0/10 - Evidence articles: 10 ## What is the Accessible Package trend? **Accessible Package:** Packaging that's easier to interact with for people with disabilities is increasingly common. Everything from food to cosmetic brands are prioritizing accessible packaging with products like beer cans labeled with braille and food product-detecting apps. ## The consumer insight behind the Accessible Package trend Years of activism by people with disabilities and their allies has resulted in a greater awareness about the various ways in which the world isn't designed for people with certain physical impairments. The constant push for inclusion now also includes people from these historically under-served demographics, and some brands are now rising to the challenge. ## At a Glance - Evidence: 10 featured examples - Articles from: Mar 12, 2020 to Jul 25, 2022 - Published: Nov 16, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Accessible Package trend ### Inclusive Packaging Brands are prioritizing accessible packaging with products like beer cans labeled with braille and skincare products with a tactile recognition system. ### Accessibility-focused Design Companies are designing products specifically for people with disabilities, such as accessible eyeshadow brushes and deodorants with improved grip. ### Sustainable Packaging Recycled medication packaging options maintain optimal coding properties for use with inkjet and laser printing systems while complying with the high safety standards of the pharmaceutical industry. ## What the Accessible Package trend means for industry ### For Beauty and Personal Care With inclusive design and packaging, the beauty and personal care industry can cater to a wider range of consumers, including those with disabilities or visual impairments. ### For Food and Beverage The trend towards inclusive packaging extends to the food and beverage industry with beer cans and other products labeled with braille for easier accessibility. ### For Healthcare and Pharmaceuticals The push for sustainable and accessible packaging has led to innovations in the healthcare and pharmaceutical industries, with products like the Multicolor Belvedere packaging meeting industry standards for safety and usability. ## Workshop question In what areas is your brand not as inclusive or accessible as it could be? ## Trend signals for Accessible Package Trend score 5.0 out of 10, from popularity 74%, activity 64%, freshness 12%. - Popularity: 74% - Activity: 64% - Freshness: 12% ## Examples of the Accessible Package trend 10 featured examples from Mar 12, 2020 to Jul 25, 2022. - [Braille-Friendly Holiday Chocolates](https://www.trendhunter.com/trends/braille-box): Purdys Chocolatier Created a Braille Box to House its Treats (Category: Social Good) Implication: Implementing inclusive packaging designs to cater to customers with visual impairments and disabilities. - [Inclusively Designed Deodorants](https://www.trendhunter.com/trends/degree-inclusive): Degree Inclusive Accommodates Different Abilities (Category: Marketing) Implication: The personal care industry can focus on designing products to be more inclusive for people with disabilities or different abilities, like Degree Inclusive deodorant. - [Accessible Textural Cosmetics](https://www.trendhunter.com/trends/blind-beauty): Blind Beauty Uses Braille and Scents to Cater to the Blind Community (Category: Fashion) Implication: The Beauty and Cosmetic industry can benefit through the creation of products and packaging made for the blind community. - [Accessible Skincare Packaging](https://www.trendhunter.com/trends/accessible-skincare-packaging): Victorialand Beauty Uses Raised Symbols for Tactile Recognition (Category: Marketing) Implication: Skincare companies can offer a more inclusive range of products, accommodating consumers with disabilities via accessibility-inspired packaging innovation. - [Braille-Printed Self Care Packaging](https://www.trendhunter.com/trends/cleanlogic): Cleanlogic Will Begin Printing Braille on All Packaging (Category: Fashion) Implication: The beauty and personal care industry can benefit from making packaging more accessible to visually impaired consumers through the use of braille-printing and other accommodations. - [Sight Loss-Friendly Cereal Packaging](https://www.trendhunter.com/trends/kelloggs-coco-pops): Kellogg's Coco Pops is Trialing Use of NaviLens Technology (Category: Marketing) Implication: The use of NaviLens technology in Kellogg's cereal boxes presents a disruptive innovation opportunity in the food packaging industry, with potential applications for other product… - [Inclusive Chocolate Packaging](https://www.trendhunter.com/trends/the-holiday-braille-box): Purdys Chocolate's 'Holiday Braille Box' Features Braille (Category: Lifestyle) Implication: Companies in the packaging industry can explore solutions for creating more inclusive packaging for diverse customer needs. - [Recycled Component Medication Packaging](https://www.trendhunter.com/trends/multicolor-belvedere): The Multicolor Belvedere Packaging is Safety Focused (Category: Eco) Implication: Opportunity to offer eco-friendly, accessible and safety-compliant medication packaging options to the pharmaceutical industry. - [Braille-Covered Beer Labels](https://www.trendhunter.com/trends/braille-ale): The West Side Brewing Braille Ale Has Accessible Branding (Category: Marketing) Implication: Opportunity to disrupt the beer and other alcoholic beverage markets by incorporating accessible branding and packaging solutions for visually impaired individuals. - [Inclusive Eyeshadow Brushes](https://www.trendhunter.com/trends/feast-your-eyes): 'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments (Category: Fashion) Implication: Inclusive beauty tools are a disruptive innovation opportunity that can cater to the needs of individuals with disabilities and impairments. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)