# Accessible P2P Payment Brands are helping users send and receive money across borders amid COVID. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Feb 11, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-p2p-payment ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Accessible P2P Payment trend? **Accessible P2P Payment:** As COVID-19 continues to restrict travel and in-person meetings, it has increased the need for contactless forms of payment, specifically the need for peer-to-peer payment platforms. Brands are meeting consumers' need to send and receive payment efficiently, with more of a focus on cross-border capabilities to reach family, friends, and businesses. ## The consumer insight behind the Accessible P2P Payment trend The COVID-19 pandemic and subsequent global lockdown has changed the global workforce while also accelerating the global transformation of payments. As people continue to participate in the new forms of employment–like the gig economy or freelance work–to make ends meet, they are looking to avoid in-person transactions and instead opting for contactless transactions that prioritize accessibility and ease. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 9 to Feb 4, 2021 - Published: Feb 11, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible P2P Payment trend ### Contactless Payments The need for contactless forms of payment has increased amid COVID-19, accelerating the global transformation of payments. ### Peer-to-Peer Payments The COVID-19 pandemic has increased the demand for accessible and easy peer-to-peer payment platforms that prioritize accessibility and ease. ### Cross-Border Payment Solutions The focus on cross-border capabilities has increased as people continue to participate in the gig economy, freelance work, and work remotely due to COVID-19. ## What the Accessible P2P Payment trend means for industry ### For Financial Services Industry Financial institutions could offer increased digital and mobile options to customers for contactless payments and accessible P2P transfers. ### For Technology Industry Technology companies can innovate and develop new platforms to meet the growing demand for contactless payments, cross-border capabilities, and P2P payments. ### For Gig Economy Industry Platforms can offer easy and accessible payment solutions for freelancers and gig economy workers to receive payment instantly and securely worldwide. ## Workshop question How can your brand help make its services and payments more accessible? ## Trend signals for Accessible P2P Payment Trend score 2.6 out of 10, from popularity 45%, activity 23%, freshness 9%. - Popularity: 45% - Activity: 23% - Freshness: 9% ## Examples of the Accessible P2P Payment trend 4 featured examples from Jan 9 to Feb 4, 2021. - [Accessible P2P Payments Apps](https://www.trendhunter.com/trends/mogo): Mogo Launched a P2P Payment Solution to Easily Send and Receive Money (Category: Business) Implication: Fintech companies can capitalize on the growing demand for mobile P2P payment solutions by developing user-friendly platforms that offer convenient, cashless payment options. - [Accelerated Freelancer Payment Platforms](https://www.trendhunter.com/trends/peachpay): 'PeachPay' Makes it Easier for Freelancers to Get Paid (Category: Business) Implication: PeachPay provides a disruptive innovation opportunity by allowing freelancers to receive payments faster and using multiple payment methods. - [Cross-Border P2P Payment Solutions](https://www.trendhunter.com/trends/moneygram): MoneyGram Enables Customers to Transfer Money Across the World (Category: Tech) Implication: Financial service industries are embracing cross-border P2P payment solutions to improve customer convenience, increase customer retention, and tap into new markets. - [Accessible P2P Money Transfers Apps](https://www.trendhunter.com/trends/joompay): Joompay Unveiled a New EU-Wide P2P Payments App (Category: Tech) Implication: The fintech industry is a key beneficiary of the trend towards P2P payment apps like Joompay, with opportunities for local and global expansion. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)