# Accessible Mixology The practice of making high quality cocktails is increasingly attainable. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 20, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-mixology ## Key Figures - Trend score: 3.8/10 - Evidence articles: 7 ## What is the Accessible Mixology trend? **Accessible Mixology:** The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. These apps indicate the continued rise of artisan food and beverage culture, and cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 21, 2016 to Jun 21, 2018 - Published: Jun 20, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Mixology trend ### DIY Mixology Apps The rise of at-home drinking among Millennials has brought on a surge of mixology apps that allow users to craft quality cocktails. ### Mail-order Mixology Kits New services like Mixology Monthly are making it easier for amateur bartenders to mix their favorite craft cocktails at home. ### Customized Mixology Apps The Mixel app lets users add in the ingredients they have on hand to see what they can make with what they've got. ## What the Accessible Mixology trend means for industry ### For Food and Beverage DIY mixology apps cater to the consumer desire for DIY experiences that allow them to replicate the products and services they typically purchase in-store. ### For Subscription Services Mail-order mixology kits like Mixology Monthly offer a new class of subscription service that provides customers with monthly shipments of cocktail accessories. ### For Mobile Applications Customized mixology apps like Mixel cater to the need for user-friendly mobile applications for at-home mixology. ## Workshop question How can your brand incorporate DIY culture into its products/services? ## Trend signals for Accessible Mixology Trend score 3.8 out of 10, from popularity 61%, activity 45%, freshness 8%. - Popularity: 61% - Activity: 45% - Freshness: 8% ## Examples of the Accessible Mixology trend 7 featured examples from Mar 21, 2016 to Jun 21, 2018. - [Soda Mixology Apps](https://www.trendhunter.com/trends/digital-bartender): 7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes (Category: Tech) Implication: The food and beverage industry can explore opportunities in developing interactive recipe apps to enhance user experiences and drive recipe innovation. - [Alchemical Cocktail Sets](https://www.trendhunter.com/trends/witt-collection): Emilien Jaury's 'Witt' Collection is Designed for Precise Mixing (Category: Lifestyle) Implication: Manufacture scientific-grade cocktail-making tools for professional or at-home mixologists. - [Mail Order Mixology Kits](https://www.trendhunter.com/trends/mixology-monthly): Mixology Monthly Helps Consumers Make Craft Cocktails at Home (Category: Art & Design) Implication: Disruptive innovation opportunity for subscription-based services to provide mixology kits and accessories to customers on a regular basis. - [Instructional Mixology Apps](https://www.trendhunter.com/trends/perfect-drink-smart-scale): The Perfect Drink Smart Scale is an App for Mixing Professional Drinks (Category: Tech) Implication: Consumer electronics companies can develop connected scales and other IoT-enabled bar tools to improve the at-home drinking experience. - [Story-Centric Mixology Apps](https://www.trendhunter.com/trends/the-liquor-cabinet): The Liquor Cabinet App Tells the Story Behind Each Drink (Category: Tech) Implication: Opportunity for developers to create user-friendly mixology apps with a focus on storytelling and drink exploration. - [User-Friendly Drink Mixing Apps](https://www.trendhunter.com/trends/cocktail-application): Lush is a Cocktail Application with a Large Menu of Drink Recipes (Category: Tech) Implication: Opportunity for disruptive innovation: Create a platform that combines the convenience of drink mixing apps with other mobile services, such as food delivery or event planning. - [Customized Mixology Apps](https://www.trendhunter.com/trends/mixel-app): The 'Mixel' App Lets You Add in the Ingredients You Have on Hand (Category: Tech) Implication: The 'Mixel' app represents an opportunity for mobile app developers to create customized mixology apps. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)