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# Accessible Minimalism
The principles of minimalism move away from their once-inaccessible nature.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 23, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-minimalism

## Key Figures

- Trend score: 5.1/10
- Evidence articles: 5

## What is the Accessible Minimalism trend?

**Accessible Minimalism:** Whereas the design and lifestyle-related principles of minimalism were once implicitly exclusive in nature, brands are slowly infusing the application of this art movement into more accessible forms. Focusing on inclusivity in both demographics and cost, the shift from this once-restrictive movement to one that is more adaptable has two benefits – it offers brands within this specialty a broader consumer base, while adapting to the demands of consumers who are increasingly idolizing perceived luxury over inaccessible glamour in their purchase decisions.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Sep 14, 2017 to Jan 19, 2018
- Published: Jan 23, 2018
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Accessible Minimalism trend

### Accessible Minimalism

The shift from once-restrictive movement to one that is more adaptable offers brands within this specialty a broader consumer base.

### Direct-to-Consumer Approach

Brands aiming to produce high-quality, minimalist and luxury analog watches utilize direct-to-consumer approach that eliminates the middleman.

### Anti-Gorgeous Design

Homeware hotels focusing on subtle details rather than bold and lavish ornamentation can project a sense of serenity of body and soul.

## What the Accessible Minimalism trend means for industry

### For Fashion

Stylist-designed hair accessories that cater to diverse aesthetics and vintage trends provide an opportunity for fashion experts to invest in niche markets.

### For Real Estate

Innovative, mobile and minimalist wooden homes that offer sumptuous design, practicality and flexible living arrangements provide an opportunity for real estate agent to expand their client base.

### For Hospitality

Minimalist hotels that focus on affordable, subtle and serene design principle can provide an opportunity for hotel entrepreneurs to cater to the needs of everyday travelers.

## Workshop question

How can your brand better focus on accessibility in areas where it has avoided doing so in the past?

## Trend signals for Accessible Minimalism

Trend score 5.1 out of 10, from popularity 75%, activity 71%, freshness 8%.

- Popularity: 75%
- Activity: 71%
- Freshness: 8%

## Examples of the Accessible Minimalism trend

5 featured examples from Sep 14, 2017 to Jan 19, 2018.

- [Minimalist Wooden Homes](https://www.trendhunter.com/trends/futteralhaus-wooden-home): The Futteralhaus Homes Are Sheathed In White-Stained Coniferous Wood (Category: Art & Design)
  Implication: Introduce dynamic, eco-friendly, and functional residential spaces, especially for individuals who are seeking a nomadic lifestyle, without sacrificing luxury.
- [Affordable Minimalist Watches](https://www.trendhunter.com/trends/luxury-analog-watch): Linjer's Luxury Analog Watches Appeal to the Millennial Collector (Category: Fashion)
  Implication: The emergence of direct-to-consumer luxury watch brands perfectly aligns with increasing consumer demand for affordable and stylish fashion accessories.
- [Minimalist Plus-Size Clothing](https://www.trendhunter.com/trends/plus-size-clothing): Hackwith Design's HDH Plus Line Features Sleek Silhouettes (Category: Fashion)
  Implication: Fashion retailers that cater to plus-size women can innovate by expanding their offerings to include minimalist, high-quality pieces like those offered by Hackwith Design House's…
- [Stylist-Designed Hair Accessories](https://www.trendhunter.com/trends/jen-atkin-hair-accessory-collection): Jen Atkin x Chloe+Isabel Hair Hardware Elevates Everyday Looks (Category: Fashion)
  Implication: The fashion accessories industry can capitalize on the trend of hair accessories by incorporating more unique and versatile pieces into their offerings.
- [Minimalist Homeware Hotels](https://www.trendhunter.com/trends/shenzhen-muji-hotel): The Recently Opened ShenZhen MUJI Hotel is Beautifully Anti-Gorgeous (Category: World)
  Implication: Innovating and disrupting the hospitality industry by offering affordable, minimalist, and brand-driven hotel experiences that cater to the needs of everyday travelers.

## Recent trend clusters

- [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
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## Trending in Art & Design

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
