# Accessible Medicine Businesses adapt pharmaceutical packaging with inclusion in mind. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 26, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-medicine ## Key Figures - Trend score: 3.7/10 - Evidence articles: 5 ## What is the Accessible Medicine trend? **Accessible Medicine:** Businesses in healthcare industries are increasingly prioritizing accessibility in pharmaceutical and over-the-counter medicinal products. Consumers with disabilities like visual impairments or dexterity issues are now benefitting from easier-to-open medication packaging designs and braille-based labels. ## The consumer insight behind the Accessible Medicine trend Consumers with physical disabilities are pushing for inclusion in a range of industries, and with social media and greater public representation, their activism is being heard. This shift is especially crucial in industries like healthcare, where access in cost, location or design can mean the difference between maintaining one's physical wellbeing or not. Now, more brands are understanding that their target consumers have varying needs, and are increasingly adapting to those needs. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 25, 2021 to Jul 26, 2022 - Published: Jul 26, 2022 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Accessible Medicine trend ### Inclusive Design Businesses in healthcare industries are prioritizing accessibility and inclusive design for their products, including medical packaging and prescription labels, to make them easier to use for consumers with disabilities. ### Crowdsourcing Innovation Crowdsourcing platforms like TikTok are empowering individuals to share their stories of struggle with certain medical conditions and to connect with creative problem solvers who can develop innovative solutions. ### Specialized Pharmacy Services Digital pharmacies specializing in serving people with unique needs, such as those who are blind, are changing the game in healthcare accessibility, not only providing medication but also education and support for patients. ## What the Accessible Medicine trend means for industry ### For Healthcare Inclusive design and specialized services are opportunities for healthcare businesses to not only cater to those with varying needs but also stand out in an increasingly competitive industry. ### For Pharmaceutical Innovation in medication packaging and prescription labels opens up opportunities for pharmaceutical companies to differentiate themselves in the market and make their products more accessible to a wider range of consumers. ### For Technology The use of technology in specialized pharmacy services and crowdsourcing innovation is transforming the way healthcare is delivered and showcasing opportunities for businesses in the technology sector to make a positive social impact. ## Workshop question How can your brand better prioritize accessibility? ## Trend signals for Accessible Medicine Trend score 3.7 out of 10, from popularity 57%, activity 42%, freshness 12%. - Popularity: 57% - Activity: 42% - Freshness: 12% ## Examples of the Accessible Medicine trend 5 featured examples from Mar 25, 2021 to Jul 26, 2022. - [Parkinson's-Safe Pill Bottles](https://www.trendhunter.com/trends/tremorsafe): The TremorSafe Pill Dispenser Was Crowdsourced Through TikTok (Category: Art & Design) Implication: Innovative products like the TremorSafe Pill Dispenser that cater to specific patient needs can revolutionize healthcare and enhance patient care. - [Accessible Pharmacy Services](https://www.trendhunter.com/trends/accessible-pharmacy-services): This Pharmacy Serves People with Physical Disabilities (Category: Lifestyle) Implication: Pharmaceutical companies should consider offering more services catering to the needs of people with disabilities. - [Arthritis-Friendly Pain Relief Caps](https://www.trendhunter.com/trends/advil-easy-open-arthritis-cap): Advil Introduces the 'Advil Easy Open Arthritis Cap' (Category: Lifestyle) Implication: The pharmaceutical industry can develop more targeted and inclusive packaging designs for their products. - [Recycled Component Medication Packaging](https://www.trendhunter.com/trends/multicolor-belvedere): The Multicolor Belvedere Packaging is Safety Focused (Category: Eco) Implication: Opportunity to offer eco-friendly, accessible and safety-compliant medication packaging options to the pharmaceutical industry. - [Talking Pharmacy Prescription Labels](https://www.trendhunter.com/trends/hyvee-pharmacy): Hy-Vee Pharmacy is Rolling Out New Features for Customers (Category: Business) Implication: Accessibility-focused innovations in the healthcare industry can improve outcomes for patients with visual or sensory impairments, offering new revenue streams for firms investing… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)