# Accessible Luxury Consumers who feel guilt over splurging on luxuries turn to other options. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 28, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-luxury ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Accessible Luxury trend? **Accessible Luxury:** With the global economy being severely affected by the ongoing pandemic, many people are choosing to be more understated in their purchases--opting for resale luxury items or high-quality non-designer purchases instead of expensive designer goods. ## The consumer insight behind the Accessible Luxury trend As is the pattern after all economic crises, consumers are currently more wary of spending money on luxury items due to the financial stress that so many are under. In times of economic uncertainty, even those who remain privileged choose to be more understated in how they present themselves outwardly. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 26, 2020 to May 25, 2022 - Published: Oct 28, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Luxury trend ### Resale Luxury Items In times of economic uncertainty, consumers are opting for resale luxury items or high-quality non-designer purchases instead of expensive designer goods, creating an opportunity for resale luxury platforms. ### Accessible Luxury Luxury brands are offering affordable options, such as Porsche's single-vehicle subscription service and Mango's affordable quilted totes, to appeal to the more price-conscious consumer segment. ### Sustainable Luxury Brands, like Linjer, are committing to sustainability by offering premium products at accessible price points and using recycled materials to appeal to environmentally-conscious consumers. ## What the Accessible Luxury trend means for industry ### For Resale Luxury Platforms Resale luxury platforms have an opportunity to cater to consumers who are opting for resale luxury items as a more affordable alternative to designer goods. ### For Affordable Luxury Products The market for affordable luxury products is growing, creating opportunities for luxury brands to offer affordable options and for fast fashion labels to offer luxury-inspired pieces. ### For Sustainable Luxury Brands Luxury brands that commit to sustainability have an opportunity to reach a growing segment of environmentally-conscious consumers, who prioritize sustainability in their purchasing decisions. ## Workshop question How is your brand prioritizing accessibility over luxury? ## Trend signals for Accessible Luxury Trend score 4.9 out of 10, from popularity 66%, activity 68%, freshness 12%. - Popularity: 66% - Activity: 68% - Freshness: 12% ## Examples of the Accessible Luxury trend 5 featured examples from Aug 26, 2020 to May 25, 2022. - [Premium Jewelry Resale Platforms](https://www.trendhunter.com/trends/rebag): Rebag Expanded its Offering to Include Watches and Fine Jewelry (Category: Business) Implication: Disruptive innovation opportunity: Develop an online marketplace specifically for the resale of luxury goods, creating a sustainable and accessible way for customers to buy and se… - [Affordable Quilted Totes](https://www.trendhunter.com/trends/quilted-shoppers): Mango's Quilted Shopper Bag is an Affordable Take on Luxury Staples (Category: Fashion) Implication: The fashion industry can take advantage of the trend by creating affordable quilted accessories that mimic high-end designs. - [Affordable Luxury Watch Cases](https://www.trendhunter.com/trends/luxury-watch-rolls): Luxury Watch Rolls Has Created Handmade Italian Leather Cases (Category: Fashion) Implication: The watch accessories industry can tap into the trend of affordable luxury watch cases by focusing on innovative designs and cost-effective materials. - [Luxury Scandinavian-Designed Accessories](https://www.trendhunter.com/trends/linjer): Linjer Rejects Fast Fashion and Supports Sustainability (Category: Eco) Implication: Linjer's success in offering luxury Scandinavian-designed accessories at accessible price points presents an opportunity for disruptive innovation in the luxury accessories market. - [Luxury Car Subscription Services](https://www.trendhunter.com/trends/porsche-drive): Porsche Recently Added a Single Vehicle Option to Porsche Drive (Category: Autos) Implication: Disruptive innovation opportunity: Revolutionize the automotive industry by offering subscription services that provide more flexible and convenient options for consumers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)