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# Accessible Launder
Professional quality dry cleaning is now available in more accessible formats.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 4, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-launder

## Key Figures

- Trend score: 3.5/10
- Evidence articles: 4

## What is the Accessible Launder trend?

**Accessible Launder:** Dry clean-quality products and services that can be used within the home, or are made more time-efficient, are on the rise. This shift comes as consumers expect convenience that doesn't forsake their desire for high-quality service.

## The consumer insight behind the Accessible Launder trend

Between the management of their households, social lives and professional responsibilities, consumers are especially drawn to convenience in the process of making purchase decisions. One of the key considerations they're now making is how might a product or service streamline their routine, in a way that still achieves the results they're looking for. Thus, consumers seek out brands that are able to merge both ease and quality.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Jun 27, 2017 to Feb 28, 2019
- Published: Mar 4, 2019
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Accessible Launder trend

### Convenience Economy

Consumers are drawn to products and services that merge convenience and quality, seeking to streamline their routines and be efficient.

### At-Home Dry Cleaning

Dry clean-quality products and services that can be used within the home, or are made more time-efficient, are on the rise.

### Eco-Friendly Solutions

Brands are offering more eco-friendly solutions to traditional dry-cleaning methods to appeal to modern day consumers.

## What the Accessible Launder trend means for industry

### For Laundry and Dry Cleaning Industry

The focus on convenience and quality in laundry and dry cleaning industry could lead to disruptive innovation opportunities such as automated kiosks and online platforms offering affordable and expedited laundry services.

### For Smart Home Industry

The at-home dry cleaning device targets customers seeking alternative solutions to traditional dry cleaning, encouraging brands to explore and develop products that merge smart home technology and cleaning services.

### For Eco-Friendly Retail Industry

The emergence of eco-friendly alternatives to traditional dry cleaning procedures creates opportunities for retailers to develop and market products that appeal to customers looking for sustainable solutions.

## Workshop question

How could your brand prioritize convenience and quality simultaneously?

## Trend signals for Accessible Launder

Trend score 3.5 out of 10, from popularity 55%, activity 43%, freshness 8%.

- Popularity: 55%
- Activity: 43%
- Freshness: 8%

## Examples of the Accessible Launder trend

4 featured examples from Jun 27, 2017 to Feb 28, 2019.

- [Deodorizing Coat Hangers](https://www.trendhunter.com/trends/nanoe-x): The Nanoe X Can Deodorize Clothes in About Five Hours (Category: Tech)
  Implication: The clothing industry can capitalize on the tech-infused coat hanger trend by offering innovative garment care solutions to consumers.
- [Dry Cleaning Vending Machines](https://www.trendhunter.com/trends/vclean-life): VClean Life is Making Dry Cleaning Easier with Automated Machines (Category: Tech)
  Implication: Companies in the retail vending industry can take advantage of the growing trend for vending machines that offer services such as dry cleaning, expanding their business offerings.
- [Same-Day Laundry Deliveries](https://www.trendhunter.com/trends/cleanly): Cleanly Now Offers Same-Day Dry Cleaning and Laundry Delivery (Category: Tech)
  Implication: The on-demand services industry can leverage same-day laundry deliveries to attract more customers and provide a competitive advantage.
- [At-Home Dry Cleaning Kits](https://www.trendhunter.com/trends/athome-dry-cleaning): Dryel's $10 Kit Affordably Handles Special Care Clothing (Category: Lifestyle)
  Implication: The laundry and dry cleaning services industry can explore partnerships or integrate at-home dry cleaning kits to extend their offerings and cater to customers' demands for conven…

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All articles: [Tech](https://www.trendhunter.com/tech)
