# Accessible Gastronomy Molecular gastronomy becomes accessible to the average consumer. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 3, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-gastronomy ## Key Figures - Trend score: 2.5/10 - Evidence articles: 5 ## What is the Accessible Gastronomy trend? **Accessible Gastronomy:** Once almost entirely limited to a high-end, exclusive market, molecular gastronomy is now more accessible to the average consumer. Whether combined with comforting foods or used in the home, the application of chemical food transformations in a more approachable format caters to the experiential foodie, while also broadening the consumer base that is able to appreciate such food practices. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 4, 2015 to May 9, 2018 - Published: May 3, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accessible Gastronomy trend ### Molecular Gastronomy Molecular gastronomy techniques are becoming more accessible to the average consumer, presenting opportunities for businesses to create innovative food products and experiences. ### Scientific Flavor Development Businesses are utilizing scientific knowledge to create more flavorful food and beverage products, opening the door for new and unique taste experiences through innovative techniques. ### Creative Mixology Mixologists are incorporating molecular gastronomy techniques to create new and exciting cocktails, offering consumers an innovative and unique drinking experience. ## What the Accessible Gastronomy trend means for industry ### For Food and Beverage Businesses in the food and beverage industry can implement molecular gastronomy techniques to create new, innovative products and experiences for their customers. ### For Hospitality and Travel The hospitality and travel industry can utilize molecular gastronomy techniques to create stress-reducing food options for travelers, enhancing their overall experience. ### For Science and Technology The scientific community can use their knowledge to help businesses in the food industry create more flavorful and innovative products using molecular gastronomy. ## Workshop question How could you play with the form or format of your products to create more engagement with your consumers? ## Trend signals for Accessible Gastronomy Trend score 2.5 out of 10, from popularity 48%, activity 20%, freshness 8%. - Popularity: 48% - Activity: 20% - Freshness: 8% ## Examples of the Accessible Gastronomy trend 5 featured examples from Aug 4, 2015 to May 9, 2018. - [Molecular Cocktail Classes](https://www.trendhunter.com/trends/cocktail-classes): Future Food Studio Re-Imagines the Way One Interacts with Food & Drinks (Category: Unique) Implication: The hospitality industry can leverage Future Food Studio's molecular cocktail classes to enhance their offerings and provide unique and immersive experiences for their guests. - [Grateable Balsamic Spheres](https://www.trendhunter.com/trends/acetaia-terra-del-tuonos-ballsamic): Acetaia Terra del Tuono's 'Ballsamic' Offers a New Way to Enjoy Vinegar (Category: Lifestyle) Implication: The condiments industry can explore disruptive innovations by creating unique condiments in unconventional forms, tapping into the growing interest in novel flavoring techniques. - [Scientific Ramen Eateries](https://www.trendhunter.com/trends/ramen-eateries): 'Shiba Ramen' Creates "Scientifically Flavorful" Dishes (Category: Lifestyle) Implication: Opportunity for restaurants to incorporate scientific techniques and principles into their menu development, attracting customers seeking unique and innovative dining experiences. - [Stress-Reducing Airline Food](https://www.trendhunter.com/trends/monarch-airlines): 'Monarch Mood Food' was Designed by a Food Psychologist (Category: World) Implication: Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being. - [Fake Caviar-Creating Devices](https://www.trendhunter.com/trends/fake-caviar): This Handheld Kitchen Aid Converts Any Liquid into Caviar-Like Pearls (Category: Lifestyle) Implication: The food and beverage industry can explore the use of the 'Imperial Spherificator' to create unique and visually appealing caviar garnishes for dishes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)