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# Accessible Excursion
Travel services offer programs to better accommodate people with disabilities.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 11, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel)
Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-excursion

## Key Figures

- Trend score: 1.3/10
- Evidence articles: 4

## What is the Accessible Excursion trend?

**Accessible Excursion:** Travel brands are offering services and trips that are focused on accessibility for people with disabilities. These emerging programs speak to the need for brands to view accommodation and inclusivity as not simply a necessity, but as a means to enhance the consumer’s lifestyle.

## The consumer insight behind the Accessible Excursion trend

The demand for accessible spaces and services is intensifying as activists with disabilities and their allies continue to push for inclusivity in products from various industries. Going beyond the bare minimum, this demographic demands not only recognition and apt assistance, but also equality. When their unique lifestyle needs are met, individuals feel better supported and, as a result, more comfortable and empowered.

## At a Glance

- Evidence: 4 featured examples
- Articles from: Oct 23, 2017 to Oct 10, 2018
- Published: Oct 11, 2018
- Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Themes within the Accessible Excursion trend

### Accessible Travel

Travel brands are offering services and trips that are focused on accessibility for people with disabilities.

### Inclusivity in Products

Activists with disabilities and allies pushing for inclusivity in products from various industries.

### Disability-Focused Travel Packages

Vacation services that cater to people with disabilities.

## What the Accessible Excursion trend means for industry

### For Travel and Tourism

The travel and tourism industry is taking into account the needs of people with disabilities.

### For Technology

Technology is helping create platforms for accessible travel services.

### For Personalized Services

Personalized vacation services that cater to specific needs are on the rise.

## Workshop question

How could your brand more actively prioritize inclusivity in the products or services it offers?

## Trend signals for Accessible Excursion

Trend score 1.3 out of 10, from popularity 15%, activity 15%, freshness 8%.

- Popularity: 15%
- Activity: 15%
- Freshness: 8%

## Examples of the Accessible Excursion trend

4 featured examples from Oct 23, 2017 to Oct 10, 2018.

- [Disability-Friendly Travel Services](https://www.trendhunter.com/trends/enable-travel): Enable Travel is India's First "Accessible Holiday Specialist" (Category: World)
  Implication: The travel and tourism industry has the opportunity to innovate by providing more accessible travel experiences, promoting inclusivity, and creating more special services to cater…
- [Accessible Travel Services](https://www.trendhunter.com/trends/planet-abled): Planet Abled Customizes Excursions for Multiple Disabilities (Category: World)
  Implication: Disruptive innovation opportunity: Augment travel services to be more inclusive and accessible, tapping into the growing market of people with disabilities who seek travel experie…
- [Disability-Friendly Ridesharing Services](https://www.trendhunter.com/trends/uberassist): Thailand's uberASSIST is for People With Disabilities (Category: Autos)
  Implication: Ridesharing platforms can disrupt the transportation industry by offering specialized services that cater to people with disabilities, expanding their user base and market share.
- [Disability-Focused Travel Packages](https://www.trendhunter.com/trends/easy-access-travel): 'Easy Access Travel' Caters to Mature and Disabled Travelers (Category: World)
  Implication: Disruptive innovation opportunities in creating specialized travel services for disabled and mature travelers.

## Recent trend clusters

- [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World)
- [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle)
- [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle)
- [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle)

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All articles: [World](https://www.trendhunter.com/world)
