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# Accessible Attire
Clothing brands expand lines to accommodate people with disabilities.

By [Joey Haar](https://www.trendhunter.com/joeyisa), Research Writer | Published Nov 15, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-attire

## Key Figures

- Trend score: 4.9/10
- Evidence articles: 4

## What is the Accessible Attire trend?

**Accessible Attire:** The fashion industry has slowly begun to accept the importance of creating clothing for people with body types outside traditional beauty norms, and the most proactive brands are taking that logic a step farther. Conscious fashion brands have begun designing clothing with disabled people as the target wearers, recognizing the specific needs of broader swaths of people. Brands that consider accessibility not only increase their base of consumers, but also demonstrate their thoughtfulness as a whole.

## At a Glance

- Evidence: 4 featured examples
- Articles from: May 5 to Nov 15, 2017
- Published: Nov 15, 2017
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial, Gen X
- Top markets: North America

## Themes within the Accessible Attire trend

### Adaptive Fashion

The fashion industry is recognizing the importance of creating clothing for people with body types outside traditional beauty norms, focusing specifically on disabled people as target wearers, as proactive brands are designing clothing with disabled consumers in mind.

### Custom-Made, Disability-Oriented Clothing

Startups are focusing on making custom-made, stylish clothing for wheelchair users, whose accommodation needs had previously been underconsidered.

### Inclusive Child Clothing Lines

To keep up with the momentum of adaptive fashion, brands such as Target's Cat and Jack line are expanding their offerings to include adaptive clothing for children and toddlers with disabilities.

## What the Accessible Attire trend means for industry

### For Fashion Industry

Traditional fashion designs are being challenged by adaptive fashion startups to accommodate people with disabilities.

### For Startups

Innovative clothing startups are capitalizing on the need for custom-made, disability-oriented clothing, focusing on wheelchair users as an untapped market.

### For Retail Industry

Large retailers such as Target are starting to take advantage of the momentum towards adaptive fashion to offer inclusive clothing lines for children with disabilities.

## Workshop question

How might your brand create a more inclusive atmosphere for consumers?

## Trend signals for Accessible Attire

Trend score 4.9 out of 10, from popularity 73%, activity 67%, freshness 8%.

- Popularity: 73%
- Activity: 67%
- Freshness: 8%

## Examples of the Accessible Attire trend

4 featured examples from May 5 to Nov 15, 2017.

- [Inclusive Child Clothing Lines](https://www.trendhunter.com/trends/cat-and-jack): Cat and Jack Designed Adaptive Clothing for Kids with Disabilities (Category: Business)
  Implication: The inclusion of an adaptive clothing line by Target's Cat and Jack presents a disruptive innovation opportunity for the retail clothing industry, encouraging other retailers to e…
- [Custom-Made Wheel Chair Clothing](https://www.trendhunter.com/trends/rock-the-wheel): Rock the Wheel Makes Stylish Clothing for Wheel Chair Users (Category: Fashion)
  Implication: Fashion brands can explore the market for custom-made and stylish clothing for wheelchair users.
- [Decorative Wheelchair Decals](https://www.trendhunter.com/trends/izzy-wheels): Izzy Wheels Offers Fashionable Spoke Guards for Wheelchairs (Category: Art & Design)
  Implication: Fashion accessory companies can expand their offerings by designing and producing fashionable spoke guards for wheelchairs.
- [Designer Disability Collections](https://www.trendhunter.com/trends/clothing-for-disabled-people): Tommy Hilfiger Expanded Its Range of Clothing for Disabled People (Category: Fashion)
  Implication: Designers can capitalize on the growing demand for inclusive and adaptive clothing by incorporating these features into their collections, catering to a wider audience.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
