# Accessible Artisan Products made by small businesses reach a new market by enhancing availability. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 4, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-artisan ## Key Figures - Trend score: 4.1/10 - Evidence articles: 6 ## What is the Accessible Artisan trend? **Accessible Artisan:** Though the majority of North American consumers are interested in buying from small businesses, the lack of accessibility (and therefore, convenience) can be a barrier. Small businesses are responding by innovating around the delivery of their products. ## The consumer insight behind the Accessible Artisan trend Consumers have never been more conscious and aware of their consumption habits as they are now. Readily available information through online media and peer-to-peer engagement has provided consumers with more insight into topics such as sustainability and social good. That increased awareness has prompted the need for more accessible ways to support and participate in those initiatives. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 27, 2016 to Jun 27, 2018 - Published: Jan 4, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Accessible Artisan trend ### Greater accessibility of products Small businesses are innovating around the delivery of their products to reach a wider market. ### Demand for sustainable and socially conscious products Increased awareness and access to information has prompted the need for more accessible ways of supporting socially and environmentally conscious initiatives. ### Integrated payment and shipping platforms Payment and shipping under a single umbrella help inexperienced entrepreneurs as well as brick-and-mortal small businesses to take advantage of modernized order fulfillment processes. ## What the Accessible Artisan trend means for industry ### For Technology Innovations in mobile applications and payment processing technology create new opportunities for expanding consumer markets for small businesses. ### For Food industry Demand for locally sourced and organic produce creates new opportunities for innovative vending machine services and streamlined pick-up options. ### For Retail Offering discounts, incentives, and localized alternatives are important strategies for retailers to engage customers and remain competitive. ## Workshop question What is one thing you could tweak about how your product is packaged or stocked to enhance accessibility? ## Trend signals for Accessible Artisan Trend score 4.1 out of 10, from popularity 63%, activity 52%, freshness 8%. - Popularity: 63% - Activity: 52% - Freshness: 8% ## Examples of the Accessible Artisan trend 6 featured examples from Apr 27, 2016 to Jun 27, 2018. - [Local Food Vending Machines](https://www.trendhunter.com/trends/byte-foods): The Vending Machines by Byte Foods are Stocked with Fresh Food (Category: Lifestyle) Implication: Opportunity to disrupt the traditional vending machine industry with healthier and customized food options. - [Neighborhood Commerce Apps](https://www.trendhunter.com/trends/buy-local-products): The 'OfferUp' App Lets Users Sell and Buy Local Products (Category: Tech) Implication: Opportunity for disruptive innovation: Develop an e-commerce platform that integrates local sellers and buyers, providing a more personalized and localized shopping experience. - [Organic Food Drive-Thrus](https://www.trendhunter.com/trends/food-drivethru): Fresh City and Penguin Pick-Up Simplify Local and Healthy Food Shopping (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporating drive-thru experiences into food delivery platforms enhances convenience and customer satisfaction. - [Localized Loyalty Apps](https://www.trendhunter.com/trends/deal-local): The Deal Local App Helps Local Businesses Build Loyalty Among Customers (Category: Tech) Implication: Banking institutions that leverage their expertise in payment processing technologies for building localized loyalty programs for small businesses. - [Incentivised Local Shopping Discounts](https://www.trendhunter.com/trends/Local-Shopping-Discounts): eBay Offers Canadians 110% Discounts to Incentivise Shoppers (Category: Marketing) Implication: Offering discounts and competitive price beating could be a disruptive innovation opportunity for the E-commerce industry. - [Streamlined Shipping Platforms](https://www.trendhunter.com/trends/shipping-platforms): This Integrated Service Lets Sellers Streamline Payments & Shipping (Category: Business) Implication: Integrated payment and shipping platforms can revolutionize the e-commerce industry for small businesses. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)