# Accessible Analysis The haircare industry adopts tech to customize the analysis of hair. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 10, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accessible-analysis ## Key Figures - Trend score: 3.9/10 - Evidence articles: 3 ## What is the Accessible Analysis trend? **Accessible Analysis:** Brands in the hair care industry are adopting smart technology to better analyze the hair of customers, whether in salons or in items designed for consumers to use at home. These products come as consumers increasingly prioritize tech-powered customization. ## The consumer insight behind the Accessible Analysis trend Consumers are increasingly turning to technology to supplement human expertise in order to maximize the benefits of the products and services they choose to purchase. Though human elements are still crucial to most consumer products, assessments and services--reinforcing them with smart technology is able to remove some perceived human bias, and this processes enhances trust between the brand and its customers. ## At a Glance - Evidence: 3 featured examples - Articles from: Jan 4, 2017 to May 3, 2019 - Published: May 10, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Accessible Analysis trend ### Tech-powered Customization Consumers are increasingly turning to technology to supplement human expertise in order to maximize the benefits of the products and services they choose to purchase. ### Data-Driven Personalized Analysis A growing number of beauty brands are turning to data-driven technologies to provide customized insights rather than rely on an expert's opinion. ### At-home Analysis At-home analysis kits are emerging as a popular way for consumers to gain insight into their health and beauty needs. ## What the Accessible Analysis trend means for industry ### For Beauty Industry Beauty brands are at the forefront of using technology to offer personalized, data-driven solutions for consumers. ### For Health and Wellness Industry The use of data-driven technology to offer at-home analysis kits is transforming the health and wellness industry. ### For Smart Home Industry The trend towards tech-powered customization is driving the smart home industry to create more personalized solutions for consumers. ## Workshop question How could your brand use tech to enhance trust in its products/services? ## Trend signals for Accessible Analysis Trend score 3.9 out of 10, from popularity 75%, activity 34%, freshness 8%. - Popularity: 75% - Activity: 34% - Freshness: 8% ## Examples of the Accessible Analysis trend 3 featured examples from Jan 4, 2017 to May 3, 2019. - [Sensor-Driven Smart Hairbrushes](https://www.trendhunter.com/trends/kerastase-hair-coach): The Kerastase Hair Coach was Revealed at CES 2017 (Category: Tech) Implication: The beauty and personal care industry has the potential for disruption as smart hairbrushes like the Kerastase Hair Coach redefine hair care practices and offer new functionalitie… - [Data-Driven Salon Systems](https://www.trendhunter.com/trends/salonlab): The Schwarzkopf Professional SalonLab Introduces Customized Haircare (Category: Fashion) Implication: Data-driven salon systems like Schwarzkopf Professional SalonLab introduce opportunities for personalized haircare and on-demand customization in the salon industry. - [At-Home Hair Analysis Kits](https://www.trendhunter.com/trends/hair-analysis): Mineralife's Mineral Hair Analysis Test Kit Provides Health Insights (Category: Lifestyle) Implication: The personalized insights from the hair analysis test kit offer opportunities for the health supplements industry to create targeted products based on individual needs. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)