# Accent Authenticity The consumer prioritization of transparency manifests itself in luxury wares. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 8, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accent-authenticity ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Accent Authenticity trend? **Accent Authenticity:** Luxury labels are creating translucent clothing and accessories that speak to the push for transparency in regards to both public and private aspects of consumer life. This literal manifestation of the mistrust of large institutions speaks to the role of the fashion world in offering reflexive commentary on the state of the political climate, while also alluding to the culture of "oversharing" associated with social media usage, a form of personal transparency. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 29 to May 2, 2018 - Published: May 8, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Accent Authenticity trend ### Transparency Fetish Transparency has become a significant trend in fashion, where luxury labels are creating see-through clothing and accessories that speak to the push for transparency in both public and private aspects of consumer life. ### Reinterpretation of traditional materials Designers are using unconventional materials such as PVC, Sapphires, and Plexi to create high-end fashion pieces that merge functionality, quality, and style. ### Collaboration between high-end brands and retailers Collaboration between high-end brands and retailers is becoming increasingly popular in releasing specialized products, creating exclusivity, and enhanced customer value. ## What the Accent Authenticity trend means for industry ### For Fashion Industry The fashion industry can harness the trend of transparency by creating innovative and functional products that cater to consumers' increasing demand for transparency. ### For Luxury Goods Industry The luxury goods industry can leverage the trend of reinterpretation of traditional materials by integrating them with the classic styles to create high-end products, offering improved quality, durability, and fashion-forward styles. ### For Retail Industry Retailers can take advantage of high-end collaborations by increasing their brand value, exclusivity, and customer engagement while also catering to consumers' demand for sustainable fashion. ## Workshop question How can your product design subtly reflect contemporary consumer values in a symbolic way? ## Trend signals for Accent Authenticity Trend score 4.9 out of 10, from popularity 76%, activity 64%, freshness 8%. - Popularity: 76% - Activity: 64% - Freshness: 8% ## Examples of the Accent Authenticity trend 6 featured examples from Mar 29 to May 2, 2018. - [Translucent Designer Sneakers](https://www.trendhunter.com/trends/designer-sneakers): Virgil Abloh Collaborates with Converse on a Clean Silhouette (Category: Fashion) Implication: The fashion industry can leverage translucent materials and collaboration opportunities to create new designer collections. - [Bespoke PVC Outerwear](https://www.trendhunter.com/trends/brashy-studios-crystalline): This Brashy Studios Crystalline Jacket is Vibrant and Made-to-Order (Category: Fashion) Implication: The fashion industry can explore new avenues by incorporating transparent materials in their designs. - [Luxurious Transparent Watches](https://www.trendhunter.com/trends/bell-ross): Bell & Ross Elevates the BR-X1 Watch To Celebrate Baselworld Launch (Category: Fashion) Implication: The luxury watchmaking industry has the opportunity to embrace transparent watches and skeletonized components to create unique and high-end timepieces. - [Designer PVC Totes](https://www.trendhunter.com/trends/pvc-tote): Prada's PVC Tote is Both Sleek and Stylish (Category: Fashion) Implication: The popularity of Prada's PVC tote and the transparent fashion trend suggest an opportunity for fashion accessory brands to incorporate unconventional materials and designs into t… - [Luxe PVC Backpacks](https://www.trendhunter.com/trends/pvc-backpack): MM6 Maison Margiela's New Transparent Bag Is Durable Yet Stylish (Category: Luxury) Implication: The fashion industry can take advantage of the transparent bag trend by creating unique and functional designs with PVC material that showcase branding in a minimalist way. - [Translucent Designer Shopping Totes](https://www.trendhunter.com/trends/shopping-tote): This Raf Simons PVC Bag is an Exclusive Design for Voo Berlin (Category: Fashion) Implication: The fashion industry can explore the trend of translucent designs and collaborate with designers to create unique, statement accessories. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)