# Accelerated Streaming Brands that offer streamed content are expanding their offerings. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 26, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/accelerated-streaming ## Key Figures - Trend score: 2.7/10 - Evidence articles: 5 ## What is the Accelerated Streaming trend? **Accelerated Streaming:** Streamed content has seen growth in recent days, with the COVID-19 outbreak forcing millions of people globally to practice social distancing by staying at home. Brands in this space are now expanding their offerings, or offering them at free or discounted prices, in order to meet the growing demand for streamed entertainment. ## The consumer insight behind the Accelerated Streaming trend As more people around the world deal with the suspension of their daily lives, having something to fill the time is crucial in order to overcome the boredom of not being able to go to their favorite stores, bars, or generally live their lives as they once did. At-home entertainment services are seeing a boost as a result, and are aiming to make their offerings more accessible to a greater number of people in this time of need. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 23 to Mar 26, 2020 - Published: Mar 26, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accelerated Streaming trend ### Increased Demand for Streamed Content The COVID-19 pandemic has resulted in a surge in demand for streamed content across the globe, allowing for new avenues of entertainment offerings and affordability. ### Collaboration Between Streaming Platforms Streaming platforms have partnered or collaborated to expand their services and provide a variety of streamed content that will cater to a wider audience. ### Free Streaming of Content Streaming platforms and content providers have released free and discounted services to accommodate the growing need for affordable and readily available entertainment. ## What the Accelerated Streaming trend means for industry ### For Online Entertainment Industry The online entertainment industry has experienced a surge in demand for its services amidst the pandemic and can improve on offering enhanced virtual entertainment, targeting a wider user base. ### For Telecommunications Industry The telecommunications industry plays a vital role in providing connectivity to support the streaming industry, which presents an opportunity for improved infrastructure and internet accessibility in remote regions. ### For Advertising Industry The advertising industry could leverage the high viewership of online entertainment and streaming by strategically placing its products in the content offered for or promoted by these providers. ## Workshop question What is your brand doing to accommodate its customers' new routines? ## Trend signals for Accelerated Streaming Trend score 2.7 out of 10, from popularity 48%, activity 25%, freshness 9%. - Popularity: 48% - Activity: 25% - Freshness: 9% ## Examples of the Accelerated Streaming trend 5 featured examples from Mar 23 to Mar 26, 2020. - [Streamlined Musician Livestreams](https://www.trendhunter.com/trends/livestream-content): SoundCloud and Twitch Partnered to Provide Livestream Content (Category: Tech) Implication: The collaboration between SoundCloud and Twitch presents disruptive innovation opportunities for the music streaming industry to incorporate livestream features and enhance moneti… - [Free Child-Friendly Streaming Content](https://www.trendhunter.com/trends/prime-video-content): Amazon is Offering Free Prime Video Content World Wide (Category: Tech) Implication: Companies that offer video streaming services could benefit from creating child-friendly content and offering free subscription services temporarily during pandemics or other emer… - [Three-Month-Long Free Live TV](https://www.trendhunter.com/trends/live-tv-feature): Plex Made Its Live TV Feature Free to All in Response to COVID-19 (Category: Tech) Implication: The availability of three months of free Live TV from Plex presents an opportunity for streaming services to explore new strategies to attract and engage audiences. - [Streamed Virtual Car Races](https://www.trendhunter.com/trends/enascar-pro-invitational-iracing-series): FOX Sports to Broadcast the eNASCAR Pro Invitational iRacing Series (Category: Tech) Implication: Esports industry has the potential to capitalize on its growing popularity and attract a larger audience through streamed virtual car races. - [QSR-Branded Streaming Service Giveaways](https://www.trendhunter.com/trends/fried-chicken-and-chill): Popeyes is Giving Away 1,000 Netflix Accounts (Category: Marketing) Implication: Disruptive innovation opportunity: Quick-serve restaurant chains can explore partnerships with complementary industries like streaming services to tap into new customer segments a… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)