# Accelerated Pickup Food pickup solutions become more streamlined through tech integration. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Nov 1, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accelerated-pickup ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Accelerated Pickup trend? **Accelerated Pickup:** Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 5 to Oct 31, 2018 - Published: Nov 1, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accelerated Pickup trend ### Streamlined Pickup Experience Brands are introducing apps and in-store infrastructure to improve the customer experience and create a smoother operation for restaurants in the pickup process. ### Mobile Integration Mobile ordering platforms and curbside pickup apps are providing greater convenience and control for both restaurants and customers, and eliminating the built-in competition of standalone food-ordering apps. ### Digital Solutions Restaurants are implementing innovative digital solutions, such as food order pickup shelves and a second make-line dedicated to digital orders, to keep up with evolving consumer preferences and enable greater flexibility. ## What the Accelerated Pickup trend means for industry ### For Restaurant Technology The foodservice industry can leverage technology to offer streamlined pickup experiences and integrated mobile solutions, enhancing convenience and control for both businesses and customers. ### For Mobile App Development Developing mobile apps for on-demand food ordering and curbside pickup can fulfill the growing demand for convenience and control among consumers and businesses alike. ### For Digital Transformation Businesses in various industries can implement digital solutions, such as food order pickup shelves and multiple make-lines, to keep pace with changing consumer preferences and enable greater flexibility. ## Workshop question What steps could you eliminate in your customer's journey? ## Trend signals for Accelerated Pickup Trend score 4.5 out of 10, from popularity 71%, activity 55%, freshness 8%. - Popularity: 71% - Activity: 55% - Freshness: 8% ## Examples of the Accelerated Pickup trend 5 featured examples from Feb 5 to Oct 31, 2018. - [Food Order Pickup Shelves](https://www.trendhunter.com/trends/food-pickup): Chipotle Implemented Food Pickup Shelves Expressly for Digital Orders (Category: Lifestyle) Implication: Fast-casual restaurants like Chipotle can capitalize on the trend by implementing innovative food pickup solutions to enhance convenience and customer experience. - [On-Demand Pickup Services](https://www.trendhunter.com/trends/postmates-pickup): Postmates Pickup Allows Greater Convenience for Buyers and Sellers (Category: Business) Implication: On-demand pickup can disrupt the traditional model by allowing for greater flexibility and convenience. - [Mobile Curbside Delivery Apps](https://www.trendhunter.com/trends/flybuy-app): The FlyBuy App Engenders Curbside Pickup for Any Restaurant (Category: Lifestyle) Implication: Restaurants can adopt mobile curbside delivery apps to provide a seamless pickup experience for customers. - [Online Ordering Platforms](https://www.trendhunter.com/trends/chownow): 'ChowNow' Lets Restaurants Easily Build Branded Online Ordering Systems (Category: Lifestyle) Implication: Restaurant technology companies can develop and improve online ordering platforms like ChowNow to meet the growing needs of small and medium-sized restaurants. - [Order-Ahead Drive-Thrus](https://www.trendhunter.com/trends/drivethru-systems): Chipotle's Newest Drive-Thru Systems Don't Take Food Orders (Category: Autos) Implication: QSRs can implement mobile apps and drive-thru systems for order-ahead and mobile order pick-up to reduce wait times and improve customer experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)