# Accelerated Biodegradation Brands are opting in for biodegradable plastic with organic additives. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jun 16, 2020 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/accelerated-biodegradation ## Key Figures - Trend score: 5.6/10 - Evidence articles: 5 ## What is the Accelerated Biodegradation trend? **Accelerated Biodegradation:** In order to meet higher standards for sustainability, CPG brands are turning to biodegradable plastics that are enhanced with organic additives. The new material performs just as well as regular plastic but when in a landfill, the organic additives allow for the packaging to biodegrade at a faster rate than usual. ## The consumer insight behind the Accelerated Biodegradation trend The immediacy of climate change, combined with the realization that much of the products that are regularly consumed are pre-packaged, creates a demand for enhanced performance within the CPG industry. As many become skeptical about the effectiveness of recycling, individuals emphasize the need for materials that are better suited for the environment, allowing them to feel more at peace with the products that they choose to purchase. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 2, 2019 to Jul 23, 2020 - Published: Jun 16, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Accelerated Biodegradation trend ### Accelerated Biodegradation Organic additives are now being introduced to biodegradable plastics to increase the rate of biodegradation within landfills. ### Eco-Conscious Packaging Individuals are becoming increasingly aware of environmental issues which has led to the development of more eco-conscious packaging options. ### Sustainable Materials A range of sustainable materials are being developed in order to replace traditional plastic in packaging and manufacturing. ## What the Accelerated Biodegradation trend means for industry ### For CPG Industry As individuals become more conscious of the environment, there has been a significant increase in the demand for eco-conscious packaging within the CPG industry. ### For Manufacturing Industry Sustainable materials and accelerated biodegradation technologies are proving to be disruptive innovations in manufacturing, as companies seek to reduce their environmental impact. ### For Cannabis Industry In addition to mainstream consumer industries, the cannabis industry is also seeking out eco-conscious packaging solutions to meet the growing demand for sustainable products. ## Workshop question How might you enhance the sustainable practices of your company? ## Trend signals for Accelerated Biodegradation Trend score 5.6 out of 10, from popularity 84%, activity 75%, freshness 9%. - Popularity: 84% - Activity: 75% - Freshness: 9% ## Examples of the Accelerated Biodegradation trend 5 featured examples from Nov 2, 2019 to Jul 23, 2020. - [Biodegradation-Supporting Organic Additives](https://www.trendhunter.com/trends/organic-additive): EcoPure's Product is Meant to Kickstart Biodegradation (Category: Eco) Implication: The accelerated biodegradation trend creates opportunities for innovation in sustainable waste management practices. - [Eco-Conscious Cannabis Packaging](https://www.trendhunter.com/trends/eco-cannabis-packaging1): ND Supplies Inc. & Calyx Containers Boast Eco Cannabis Packaging (Category: Eco) Implication: The cannabis industry is adapting to the demand for eco-conscious packaging solutions and looking for ways to innovate and offer sustainable packaging options to consumers. - [Pollution-Reducing Water Packaging](https://www.trendhunter.com/trends/biodegradable-bottle): Chlorophyll Water Has Announced Biodegradable Bottle Packaging (Category: Eco) Implication: The beverage industry can explore using biodegradable packaging solutions like Chlorophyll Water's bottle to reduce waste and environmental impact. - [Biodegradable Wrap Packaging](https://www.trendhunter.com/trends/biodegradable-wrap): Alba Cheese Has Increased Its Commitment to the Environment (Category: Eco) Implication: Companies in the food and beverage industry are increasingly using eco-friendly packaging and biodegradable materials, which provides disruptive innovation opportunities for susta… - [Accelerated Biodegradable Plastic Packaging](https://www.trendhunter.com/trends/so-good-so): So Good So You Debuted an Unprecedented Eco Packaging (Category: Eco) Implication: The food and beverage industry can benefit from developing sustainable packaging solutions to reduce their environmental impact and appeal to consumers who prioritize eco-friendli… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)