# Accelerated Active Toy brands release high-tech solutions to encourage physical activity. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Feb 15, 2017 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/accelerated-active ## Key Figures - Trend score: 4.7/10 - Evidence articles: 5 ## What is the Accelerated Active trend? **Accelerated Active:** As parents seek to cultivate a sense of both mental and physical wellness in their kids, toy brands are responding to this demand with high-tech toys that incentivize children to exercise. This shift illustrates that despite some parents' resistance to technology when it comes to their children, there's opportunity to change that approach when technology is paired with another benefit. ## At a Glance - Evidence: 5 featured examples - Articles from: May 14, 2016 to Mar 28, 2018 - Published: Feb 15, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, South America, Europe, Asia ## Themes within the Accelerated Active trend ### Gamification of Exercise Toy brands are using gamification to make physical activity more appealing to children. ### Technology-Enhanced Fitness Tools Toy brands are incorporating technology into traditional fitness tools in order to enhance their effectiveness and appeal to parents and kids alike. ### Toys that Teach Wellness and Mindfulness Toy brands are increasingly focused on creating toys that promote wellness and mindfulness in children. ## What the Accelerated Active trend means for industry ### For Fitness and Exercise Industry Fitness and exercise companies can leverage the trend of using technology and gamification to increase engagement and encourage physical activity. ### For Toy Industry Toy companies can focus on creating toys that promote wellness and mindfulness in children, leading to a new market opportunity. ### For Wearable Technology Industry The development of activity-detecting smartwatches could disrupt the market and change the functionality of wearable devices. ## Workshop question What challenges does the next generation of consumers face and how can you position yourself as the solution? ## Trend signals for Accelerated Active Trend score 4.7 out of 10, from popularity 70%, activity 64%, freshness 8%. - Popularity: 70% - Activity: 64% - Freshness: 8% ## Examples of the Accelerated Active trend 5 featured examples from May 14, 2016 to Mar 28, 2018. - [Kid-Friendly Balance Toys](https://www.trendhunter.com/trends/kids-balance-toy): Rocksteady Creates Toys to Help Kids Grow and Learn (Category: Life-Stages) Implication: The toy manufacturing industry has an opportunity to create more interactive and nature-inspired toys like Rocksteady's balance stones. - [Children's Stationary Bike Toys](https://www.trendhunter.com/trends/smart-cycle): Fisher-Price's Think & Learn Smart Cycle Helps Kids Stay Active (Category: Life-Stages) Implication: Incorporating interactive exercise features into educational toys like stationary bikes has the potential to revolutionize the market by promoting both physical and mental develop… - [Yoga-Posing Plushies](https://www.trendhunter.com/trends/meddy-teddy): The Meddy Teddy Encourages Children to be Healthier and More Mindful (Category: Life-Stages) Implication: Opportunity for toy manufacturers to create yoga-inspired toys for children. - [Gamified Youth Fitness Apps](https://www.trendhunter.com/trends/turn-exercise-into-a-game): The Owl Fitness Tracker is Designed to Turn Exercise into a Game (Category: Tech) Implication: Health-care companies can incorporate gamification and incentives into child-focused products and apps to promote healthy living and physical activity. - [Activity-Detecting Smart Watches](https://www.trendhunter.com/trends/viband): The Viband Detects Activity and Provides Help to the Wearer (Category: Fashion) Implication: Disruptive innovation opportunity in the wearable device industry by developing activity-detecting smartwatches. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)