# Academic Airline Airlines offer more productive forms of entertainment on flights. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 7, 2019 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/academic-airline ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Academic Airline trend? **Academic Airline:** Trends - Airlines are increasingly prioritizing more engaging or productive means of passing time for their passengers by prioritizing on-flight experiences like meditation programs or educational platforms. Such initiatives appease consumers frustrated with the process of flying by offering environments that make them feel as though they're gaining something from their time and money spent. ## The consumer insight behind the Academic Airline trend The rise of streaming and cord-cutting has shifted the way consumers view entertainment. With downloadable materials like audiobooks, podcasts, and docu-series available at all times, consumers have come to expect these varied forms of entertainment at their beck and call, regardless of where they are. As a result, they are turning to brands to provide them with these different kinds of entertainment during all potential occasions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 30 to Oct 19, 2018 - Published: Mar 7, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Academic Airline trend ### In-Flight Education Airlines prioritize educational and engaging in-flight experiences to appease consumers' growing desire for alternative forms of entertainment. ### Productivity-Focused Cabins Airlines design cabins to offer a productive and comfortable in-cabin experience for professional travelers. ### Mindfulness Programs Airlines introduce meditative practices to help passengers quell flying nerves and prioritize well-being. ## What the Academic Airline trend means for industry ### For Entertainment The rise of streaming and cord-cutting has shifted the way consumers view entertainment, creating opportunities for brands to provide varied forms of entertainment in all potential occasions. ### For Airline Travel Airlines prioritize alternative in-flight experiences like education and productivity to improve the travel experience for passengers and improve their brand reputation. ### For Mental Health & Wellness There is a growing market for mindfulness practices and wellness programs in various contexts, including air travel, due to a growing awareness of the importance of mental health and well-being. ## Workshop question How could your brand find alternative ways to engage its customer? ## Trend signals for Academic Airline Trend score 1.6 out of 10, from popularity 23%, activity 15%, freshness 8%. - Popularity: 23% - Activity: 15% - Freshness: 8% ## Examples of the Academic Airline trend 4 featured examples from Jan 30 to Oct 19, 2018. - [Vast Airline Film Libraries](https://www.trendhunter.com/trends/1000-movies): Emirates Now Offers Travelers Over 1,000 Movies on Board (Category: Marketing) Implication: Airlines have the opportunity to update and enhance their in-flight entertainment systems to meet customers' growing demand for entertainment options and improve brand loyalty. - [Productivity-Focused Airline Cabins](https://www.trendhunter.com/trends/businessclass-cabin): Eva Air's New Business-Class Cabin Was Designed by BMW (Category: World) Implication: Disruptive innovation opportunities in airline cabins to differentiate and attract customers through unique design features. - [Meditation-Focused Flights](https://www.trendhunter.com/trends/flying-nerves): Virgin Australia is Quelling Flying Nerves With Meditation Programs (Category: World) Implication: Airlines can disrupt the travel industry by incorporating wellness and mindfulness programs to improve customer satisfaction and combat flying nerves. - [Digital Literacy Airplane Entertainment](https://www.trendhunter.com/trends/free-educational-videos): The Free Educational Videos are on How Computers Work (Category: Pop Culture) Implication: Potential for educational institutions to integrate digital literacy into their curriculum and offer innovative online courses. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)