# Abstractvertising Ad agencies focus on less structured executions. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Apr 9, 2013, updated Apr 16, 2013 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/abstractvertising ## Key Figures - Trend score: 4.4/10 - Evidence articles: 11 ## What is the Abstractvertising trend? **Abstractvertising:** The battle to win and capture consumers' attention is an especially grueling one in the information age. The average customer has a very short attention span and an extremely long to-do list. With this in mind, ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas. These seemingly random concepts may confuse consumers, but in the process, abstract ads will spark conversation. ## At a Glance - Evidence: 11 featured examples - Articles from: Feb 3, 2013 to Sep 23, 2014 - Published: Apr 9, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Abstractvertising trend ### Abstract ads Ad agencies are opting for odd, but memorable executions as opposed to elaborate ideas, sparking conversations and leaving lasting impressions. ### Celebrity-directed commercials Companies are taking smart risks by giving popular celebrities self-directing power for commercials, utilizing their personality and humor to attract larger audiences. ### Surreal and bizarre ad campaigns Advertisers opt to create something that's truly bizarre, engaging viewers and sticking in their memories. ## What the Abstractvertising trend means for industry ### For Advertising Ad agencies and companies are constantly exploring creative and innovative ways of increasing brand awareness and engagement. ### For Fashion The fashion industry is known for its bold and creative approach to marketing and advertising, utilizing striking and memorable visuals to generate buzz. ### For Consumer goods Companies selling consumer goods, such as gum and appliances, are getting creative with marketing, using surreal and humorous imagery to grab attention and increase sales. ## Trend signals for Abstractvertising Trend score 4.4 out of 10, from popularity 63%, activity 60%, freshness 8%. - Popularity: 63% - Activity: 60% - Freshness: 8% ## Examples of the Abstractvertising trend 11 featured examples from Feb 3, 2013 to Sep 23, 2014. - [Self-Cleaning Animal Ads](https://www.trendhunter.com/trends/selfcleaning-animal): The Arcelik Campaign Playfully Promotes an Oven that Cleans Itself (Category: Marketing) Implication: The self-cleaning appliance trend provides an opportunity for companies in the consumer electronics industry to develop and market innovative products that save time and effort fo… - [Psychedelic Surrealism Catalogs](https://www.trendhunter.com/trends/romance-was-born-editorial): Romance Was Born's Tripsy Gypsy Collection Graces Oyster Magazine (Category: Marketing) Implication: Disruptive Innovation Opportunity: Integrating sustainable materials and production methods into the fashion industry. - [Photobombing Animals Ads](https://www.trendhunter.com/trends/photobombing-animals): The Bratislava Zoo 'Open for Smiles' Campaign Captures Surreal Situations (Category: Marketing) Implication: Opportunity for ad agencies to incorporate photobombing animals in campaigns to attract attention and create engaging content. - [Sensory Overload Fashion Films](https://www.trendhunter.com/trends/kenzo-electric-jungle): The Kenzo 'Electric Jungle' Promo Video is Mind-blowing (Category: Fashion) Implication: Fashion brands can explore innovative ways to create sensory overload experiences through promotional videos and designs. - [Terrifying Tea Commercials](https://www.trendhunter.com/trends/creative-commercial): This Herbaria Tea Creative Commercial Uses Dramatic Imagery (Category: Marketing) Implication: Reimagine tea commercials by leveraging horror-themed marketing to reach new audiences and communicate the calming properties of tea products. - [Celebrity-Directed Beverage Ads](https://www.trendhunter.com/trends/new-mountain-dew-commercial): This New Mountain Dew Commercial Features Tyler, the Creator (Category: Marketing) Implication: The food and beverage industry is incorporating celebrity-directed ads to increase brand awareness and reach a larger audience. - [Surreal Vertical Dancing](https://www.trendhunter.com/trends/vertical-dancing): Waltz on the Walls is a Performance Captured by GoPro Hero (Category: Art & Design) Implication: The surreal vertical dancing video shows the potential to push the boundaries of traditional entertainment and create engaging experiences that blur the line between reality and f… - [Face-Jumbling Gum Ads](https://www.trendhunter.com/trends/wrigleys-5-gum): These Posters for Wrigley's 5 Gum Represent Extreme Sensory Experiences (Category: Marketing) Implication: The confectionery industry can utilize multi-sensory branding to create unique and memorable experiences for consumers. - [Mutated Animal Ads](https://www.trendhunter.com/trends/mutated-animal-ads): The Audi Q5 Rearview Camera Campaign Features Heads on Tails (Category: Autos) Implication: The automotive industry can explore innovative ways to promote safety features like rearview cameras through creative advertising campaigns. - [Odd Dinner Dialogue Ads](https://www.trendhunter.com/trends/commercials-on): The Orbit 'Heights' Ad is an Odd Take on Commercials on Everyday Life (Category: Marketing) Implication: Creating ads with personified food products could potentially set a company apart in the crowded food and beverage industry. - [Twisted Stomach Ads](https://www.trendhunter.com/trends/twisted-stomach): The Protexin Veterinary Campaign Promotes Digestive Upset Relief for Dogs (Category: Lifestyle) Implication: Developing innovative supplements and specialized diets to maintain digestive health in pets. ## Recent trend clusters - 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