# Abstract Rebranding Notable brands are turning to artistic imagery to stay relevant. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 13, 2014, updated Mar 27, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/abstract-rebranding ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Abstract Rebranding trend? **Abstract Rebranding:** While establishing an iconic brand image and logo is key to maintaining consumer loyalty and recognition, sticking to traditional imagery often results in buyers looking elsewhere for more enticing and inventive aesthetics. In an attempt to preserve and expand consumer interest, iconic brands are rebranding their classic logos for more abstract imagery, combining artistic influences with the need to expand beyond conventional designs. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 23, 2014 to Sep 10, 2015 - Published: Mar 13, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Abstract Rebranding trend ### Abstract Rebranding As established brands look to maintain consumer interest, they are pivoting towards more abstract imagery that combines artistic influences with unconventional designs. ### Artistic Retail Experiences As traditional brick-and-mortar retail struggles to maintain relevance, innovative brands are offering in-store experiences that are defined by vibrant installations and personalized touches. ### Designer Product Packaging Fashion designers are teaming up with beverage companies to create elegant, sophisticated bottles that differentiate their products from competitors. ## What the Abstract Rebranding trend means for industry ### For Fashion and Retail As consumers demand more personalized and artistic retail experiences, there is a significant opportunity for fashion brands to differentiate themselves through in-store experiences and abstract branding. ### For Beverage Industry As brands look to differentiate themselves from competitors, there is significant opportunity for innovation in product packaging and partnerships with fashion designers and artists. ### For Design Education As design education evolves, there is considerable opportunity for institutions to rebrand and update their image to remain relevant and maintain their standing in the design community. ## Trend signals for Abstract Rebranding Trend score 3.8 out of 10, from popularity 57%, activity 50%, freshness 8%. - Popularity: 57% - Activity: 50% - Freshness: 8% ## Examples of the Abstract Rebranding trend 6 featured examples from Apr 23, 2014 to Sep 10, 2015. - [Party Spring Water Packaging](https://www.trendhunter.com/trends/natural-spring-water): ENVI's Natural Spring Water Comes Packaged in Bright Bottles (Category: Marketing) Implication: Disruptive innovation opportunities include exploring new materials, shapes, and designs for water bottles. - [Aesthetic Retail Makeovers](https://www.trendhunter.com/trends/banana-republic): A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand (Category: Marketing) Implication: Retailers can leverage aesthetic retail makeovers to attract customers and differentiate themselves in a competitive market. - [Effervescent Perfume Packaging](https://www.trendhunter.com/trends/revlon-charlie): New Packaging for the Revlon Charlie Fragrances Revives a Classic (Category: Fashion) Implication: Effervescent packaging can provide opportunities to beautify cosmetics and fragrances, providing added value and versatility by appealing to a wider demographic. - [Designer College Rebrands](https://www.trendhunter.com/trends/parsons): Parsons New School for Design Has a New Look Thanks to Pentagram (Category: Art & Design) Implication: The trend of algorithm-based typefaces and branding overhauls in the design industry presents an opportunity for graphic designers to stay current with emerging trends and technol… - [Reimagined Image Ads](https://www.trendhunter.com/trends/samsung-nx-mini-camera): These Samsung NX mini Camera Ads Transform Self Portraits into Selfies (Category: Marketing) Implication: Innovation potential in designing cameras with enhanced selfie functionality and features. - [Designer Water Vessels](https://www.trendhunter.com/trends/evian-water-bottle): This evian Water Bottle Logo and Shape Were Created by Alexander Wang (Category: Marketing) Implication: Fashion designers can collaborate with beverage brands to create stylish beverage containers that appeal to fashion-conscious consumers. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)