# Abnormal Acceptance Bizarre hotel destinations cater to more open-minded travellers. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 10, 2014 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/abnormal-acceptance ## Key Figures - Trend score: 4.2/10 - Evidence articles: 4 ## What is the Abnormal Acceptance trend? **Abnormal Acceptance:** With Generation Y growing up in a world where advancements in technology create increasing demand for change and improvement, consumers are looking toward more out-of-the-ordinary experiences to satiate their need for stimulating material. Hotels that feature prison themes and paranormal references cater to millennial who are more open-minded, illustrating a growing acceptance of more radical notions in everyday situations. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 30, 2012 to Dec 16, 2013 - Published: Feb 10, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Abnormal Acceptance trend ### Radical Themed Hospitality Hotels themed as prisons, paranormal experiences or fantasies, are catching the attention of more open-minded traveler millennials, and represent an opportunity of disruptive innovation for hospitality executives. ### Alternative Lodging Options Lodging options outside the standard hotel room are gaining space in the market, creative ideas like the car hotel suggest there are opportunities to disrupt the traditional lodging business model. ### Terrorism and Loss of Privacy Concerns Privacy and safety concerns may lead to a rise in the popularity of hotels that simulate prisons or horror experiences; This trend may represent an opportunity for gaming and hospitality executives to develop solutions that enhance safety, while creating similar experiences in a more controlled environment. ## What the Abnormal Acceptance trend means for industry ### For Hospitality The hospitality industry can disrupt traditional hotel models by creating more unconventional lodging accommodations and themed experiences for open-minded travelers. ### For Gaming Gaming industry can get inspiration from unconventional hotel rooms or immersive experiences that combine privacy and thrills in a controlled environment. ### For Transportation Transportation industry can experiment with new business models that explore alternative on-board sleeping accommodations, to create lodging and transportation integrated solutions. ## Trend signals for Abnormal Acceptance Trend score 4.2 out of 10, from popularity 62%, activity 57%, freshness 8%. - Popularity: 62% - Activity: 57% - Freshness: 8% ## Examples of the Abnormal Acceptance trend 4 featured examples from Jul 30, 2012 to Dec 16, 2013. - [Taxi Tourist Accommodations](https://www.trendhunter.com/trends/car-hotel-by-david-weeks): The Car Hotel by David Weeks was Created for the 2012 Olympics (Category: Autos) Implication: Exploring opportunities in the hospitality industry to provide alternative accommodations for budget-conscious travelers. - [Prison-Simulating Hotels](https://www.trendhunter.com/trends/prison-hotel): The Karosta Prison Hotel Immerses You in the Life of a Prisoner (Category: Business) Implication: The hotel industry can incorporate extreme experiences to attract adventure-seeking tourists and offer unique accommodation options. - [Paranormal Nightmarish Hotels](https://www.trendhunter.com/trends/mama-movie): The MAMA Movie Pop-up Hotel Invites Guest to a Spooky Night (Category: World) Implication: Opportunity for hotels and tourism companies to create immersive and unique experiences to attract adventurous travelers. - [Fantasy-Inspired Ski Resorts](https://www.trendhunter.com/trends/avoriaz-ski-resort): The Avoriaz Holiday Ski Resort in France Has Mysterious Architecture (Category: World) Implication: Potential for hotels and resorts in the hospitality industry to incorporate fantasy-inspired architecture and design to attract guests. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)