# Açaí Cosmetic Açaí is incorporated into makeup products to enhance their benefits. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 10, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aa-cosmetic ## Key Figures - Trend score: 3.0/10 - Evidence articles: 4 ## What is the Açaí Cosmetic trend? **Açaí Cosmetic:** Known for being a "superfood," açaí berries are now being incorporated into cosmetic items in order for brands to tout their benefits past masking imperfections. Products incorporating the superfood range from foundations to mineral powders. ## The consumer insight behind the Açaí Cosmetic trend When it comes to cosmetic products, consumers are looking to save time on self-care by prioritizing products with beneficial ingredients that simultaneously mask imperfections and enhance preferred features. Where before makeup was primarily used to transform the appearance immediately, it's now also used as a supplement to skincare so that consumers can feel better about purchasing these items and wearing them on a regular basis. ## At a Glance - Evidence: 4 featured examples - Articles from: May 16, 2019 to Mar 4, 2020 - Published: Aug 10, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Açaí Cosmetic trend ### Skincare-like Cosmetics Makeup products are becoming more of a skincare solution, incorporating beneficial ingredients and multitasking formulas to enhance skin health and appearance. ### Nourishing Lip Products Lip products are being developed with a focus on nourishing and hydrating ingredients, offering targeted solutions to address specific concerns and nourish the delicate lip area. ### Superfood Incorporation in Cosmetics Superfoods such as acai berries are being incorporated into cosmetic products for their beneficial properties, turning makeup into a supplement to skincare. ## What the Açaí Cosmetic trend means for industry ### For Beauty and Skincare The beauty and skincare industry is constantly evolving, and with the trend towards skincare-like makeup, there are many opportunities for disruptive innovation. ### For Superfood and Health Foods As superfoods continue to gain popularity and recognition for their benefits, companies in the health foods industry can explore the incorporation of these ingredients into products beyond food items. ### For Packaging and Sustainability With the rise of consumer demand for sustainable and eco-friendly products, companies in the packaging industry can innovate to create innovative and environmentally friendly solutions for cosmetic products. ## Workshop question How is your brand enhancing the benefits and functions of its product/service? ## Trend signals for Açaí Cosmetic Trend score 3.0 out of 10, from popularity 47%, activity 33%, freshness 9%. - Popularity: 47% - Activity: 33% - Freshness: 9% ## Examples of the Açaí Cosmetic trend 4 featured examples from May 16, 2019 to Mar 4, 2020. - [Antioxidant-Rich Hydrating Lip Balms](https://www.trendhunter.com/trends/fruit-burst-lip-oil): Ciate's Fruit Burst Lip Oil Collection Nourishes Your Lips (Category: Fashion) Implication: Opportunity for cosmetic brands to expand their lip care portfolios with hydrating lip oils that cater to different lip concerns. - [Light-Diffusing SPF Foundations](https://www.trendhunter.com/trends/spf-foundation): The Shade and Illuminate Soft Radiance Foundation is Nourishing (Category: Fashion) Implication: Opportunity for beauty brands to innovate and create makeup products that go beyond traditional coverage and offer skincare benefits. - [Antioxidant-Packed Mineral Powders](https://www.trendhunter.com/trends/mineral-powder): Priori Skincare's Mineral Powder Has 30 Potent Antioxidants (Category: Fashion) Implication: The beauty and skincare industry can explore the use of antioxidant-infused powders that combine makeup and skincare benefits. - [Hydrating Skincare Cosmetics](https://www.trendhunter.com/trends/conceal-hydrate): The Conceal & Hydrate Concealer & Foundation Contains Hyaluronic Acid (Category: Fashion) Implication: Opportunities to create more skincare-infused makeup products to cater to consumers who prioritize both beauty and skincare ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)