# Western Obesity Obsession North America struggles with health and adapts to larger life. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Apr 1, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Western-Obesity-Obsession ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Western Obesity Obsession trend? **Western Obesity Obsession:** The United States is facing an obesity pandemic and now fashion, art and even product design is being influenced by this health trend. Gyms that only admit obese people and plump food icon satires are just some examples of how overconsumption are being dealt with by North American communities. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 12, 2011 to Jan 28, 2013 - Published: Apr 1, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Western Obesity Obsession trend ### Obesity pandemic The rise in obesity rates has led to various industries, such as fashion, and even product design, being influenced by this health trend. ### Satirical food icons Pop artists and ad campaigns are revamping food product mascots to reflect a more realistic and less appealing image. ### Targeted fitness facilities Downsize Fitness demonstrates a need for gyms and fitness centers specifically targeting the severely overweight population. ## What the Western Obesity Obsession trend means for industry ### For Marketing and Advertising Marketing and advertising industries have an opportunity to create campaigns that push realistic and healthy lifestyle choices. ### For Health and Fitness The health and fitness industry can capitalize on the growing trend of tailored exercise and diet programs specific to the user's body type and health concerns. ### For Consumer Goods and Services The consumer goods and services industry can innovate products that accommodate the overweight population with technologies, such as Stair of the Dog 2022. ## Trend signals for Western Obesity Obsession Trend score 3.7 out of 10, from popularity 54%, activity 48%, freshness 8%. - Popularity: 54% - Activity: 48% - Freshness: 8% ## Examples of the Western Obesity Obsession trend 6 featured examples from Oct 12, 2011 to Jan 28, 2013. - [Shocking Obesity Infographics](https://www.trendhunter.com/trends/skinny-on-fat): The Skinny on Fat Graph is Informative and Shocking (Category: Lifestyle) Implication: The obesity epidemic creates a demand for innovative products and services focused on weight management, nutrition, and overall well-being. - [Obese Banknote Leaders](https://www.trendhunter.com/trends/super-rich-1965): The Super Rich 1965 Ad Campaign Lets You 'Gain More' (Category: Marketing) Implication: The Super Rich 1965 campaign showcases the power of simple, clever advertising that can successfully communicate brand messaging. - [Shocking Obesity Rate Graphs](https://www.trendhunter.com/trends/weight-of-obesity): The Weight of Obesity Infographic Weighs the Health of Each Country (Category: Lifestyle) Implication: The fast food industry has an opportunity to offer healthier options to combat obesity. - [Porky Pooch Stairlifts](https://www.trendhunter.com/trends/stair-of-the-dog-2022): The Stair of the Dog 2022 Prototype Targets Overweight Canines (Category: Lifestyle) - [Sugary Sweet Manipulated Mascots](https://www.trendhunter.com/trends/ron-english1): Ron English Creates a More Realistic Depiction of Classic Cereals (Category: Art & Design) Implication: An opportunity for food companies to rebrand and market their products with a focus on health-consciousness and transparency in ingredient labeling. - [Fat-Only Gyms](https://www.trendhunter.com/trends/downsize-fitness): Downsize Fitness Admits Only People 50 Pounds and Over Overweight (Category: Lifestyle) Implication: Disruptive innovation opportunity: Establishing specialized gym facilities targeting overweight individuals. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)