# Staged Fashion Crazy catwalks and theatrical shows take fashion marketing to new heights. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 10, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/Staged-Fashion ## Key Figures - Trend score: 4.1/10 - Evidence articles: 8 ## What is the Staged Fashion trend? **Staged Fashion:** The fashion show is where buyers get their first experience of a designer, making it one of fashion’s most important marketing channels. To really stay in buyers’ minds, designers are focusing their efforts on attention-grabbing—if not completely bizarre—production and theatrics. Now, the “bigger” the show, the better, and the runway is becoming a stage where anything and everything can happen. ## At a Glance - Evidence: 8 featured examples - Articles from: Mar 2, 2010 to Jan 8, 2011 - Published: Jan 10, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Staged Fashion trend ### Spectacle Fashion Shows Designers are focusing on outlandish production, using unconventional venues and methods to make their shows bigger and bolder for greater impact. ### Innovative Venue Shows Fashion shows are being held in unusual or unexpected locations, providing new opportunities for event planning and brand promotion. ### Interactive Fashion Shows Fashion shows are moving towards interactive and immersive experiences, using technology and creative methods for audience engagement. ## What the Staged Fashion trend means for industry ### For Event Planning As fashion shows move towards unconventional venues and spectacle shows, event planners can capitalize on this trend by brainstorming new venue ideas and production concepts. ### For Fashion Design The focus on spectacle and creativity in fashion shows provides an opportunity for designers to experiment with new techniques and styles. ### For Marketing and Advertising Interactive and immersive fashion shows present innovative opportunities for marketing and advertising campaigns that engage and excite consumers. ## Trend signals for Staged Fashion Trend score 4.1 out of 10, from popularity 56%, activity 58%, freshness 8%. - Popularity: 56% - Activity: 58% - Freshness: 8% ## Examples of the Staged Fashion trend 8 featured examples from Mar 2, 2010 to Jan 8, 2011. - [Sculptural Fashion Shows](https://www.trendhunter.com/trends/calvin-klein-and-jurgen-mayer-h): Calvin Klein and Jurgen Mayer H Mix Art & Style in Berlin (Category: Autos) Implication: The fashion design industry can leverage sculptural fashion shows to push the boundaries of creativity and create memorable brand experiences. - [Submerged Fashion Shows](https://www.trendhunter.com/trends/underwater-fashion-show-dresses): Park Sul-Nyeo Showcases his Dress Collection Under Water (Category: Fashion) Implication: Fashion brands can leverage underwater fashion shows to stand out in a crowded market and capture the attention of consumers. - [Glacial Catwalks](https://www.trendhunter.com/trends/chanel-aw10-fashion): The Chanel AW10 Fashion Show Prepares for Another Ice Age (Category: Fashion) Implication: The fashion industry can explore creative ways to showcase their collections and create memorable experiences for audiences. - [Double-Parked Designer Shows](https://www.trendhunter.com/trends/chelsea-parking-garage): A Chelsea Parking Garage Was Siki Im's Choice Runway (Category: Pop Culture) Implication: Fashion industry players can disrupt the traditional runway format and leverage unconventional venues to showcase their collections and resonate with millennial and Gen Z customer… - [Virtual 3D Catwalks](https://www.trendhunter.com/trends/3d-catwalks): Burbury Invites a Global Audience to Their VIP Show (Category: Luxury) Implication: The fashion industry can leverage virtual reality technology to revolutionize the way fashion shows are presented and experienced, attracting a wider audience and increasing brand… - [Communal Fashion Shows](https://www.trendhunter.com/trends/threeasfour-chinatown-presentation): The threeASFOUR Chinatown Presentation in NYC Welcomed Onlookers (Category: Marketing) Implication: The fashion industry must adapt to changing consumer needs and embrace inclusivity to stay relevant - [Steeple-Scaling Runways](https://www.trendhunter.com/trends/2010-high-street-fashion-week): The 2010 High Street Fashion Week Goes Vertical (Category: Pop Culture) Implication: Disruptive innovation opportunity: Incorporating unconventional runway concepts to create unique experiences, generating buzz and attracting new customers. - [Facade Fashion Shows](https://www.trendhunter.com/trends/ralph-lauren-4d-experience): Ralph Lauren 4D Experience Stuns Onlookers with Projections (Category: Marketing) Implication: Fashion retailers can leverage projection mapping advertising to create captivating and memorable brand experiences in physical stores or showrooms. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - 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