# Social Media Mapping Social networks look to map the world via data collected on users. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Apr 1, 2013 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Social-Media-Mapping ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Social Media Mapping trend? **Social Media Mapping:** Data from several social networks is now being used for ventures far more advanced than targeted advertising. Data from social media sources such as Twitter and Facebook are now being used to map global resolutions, sicknesses and language use locations. How, where, why and when people are virtually interacting can be extremely useful for understanding target markets. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 10, 2010 to Mar 31, 2013 - Published: Apr 1, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Social Media Mapping trend ### Social Media Mapping Social media mapping using data from various social networks is now being used for ventures far more advanced than targeted advertising like mapping global resolutions, sicknesses, and language use locations. ### Crowdsourced Location Tagging Platforms like TagTagCity crowdsource a digital planned overview of practically any location one can visit for leisure, entertainment, arts, and culture, which can be accessed through mobile devices like smartphones and tablets, sending promotional deals, discounts and historical backgrounds, thus creating opportunities for the tourism industry. ### Social Media Sickness Trackers Infographics using Twitter or other social media platforms provides a valuable tool for tracking and predicting real-time health epidemics for pharmaceutical and health insurance companies or hospitals to be able to allocate and distribute resources. ## What the Social Media Mapping trend means for industry ### For Tourism Use platforms like TagTagCity to create a crowdsourced overview of locations that can attract tourists to specific destinations and provide promotional deals, discounts, and historical information. ### For Healthcare Social media metrics like Twitter feeds or geotagged data help track the spread of disease or predict real-time health threats, which is valuable for preventing epidemics and allocating resources in hospitals, while also building products for pharmaceutical and health insurance companies. ### For Advertising The use of social media mapping or other similar platforms can help businesses identify target markets, track customer behavior and purchasing patterns, and innovate marketing strategies, ultimately increasing revenue and ROI. ## Trend signals for Social Media Mapping Trend score 3.8 out of 10, from popularity 61%, activity 46%, freshness 8%. - Popularity: 61% - Activity: 46% - Freshness: 8% ## Examples of the Social Media Mapping trend 6 featured examples from Oct 10, 2010 to Mar 31, 2013. - [Social Media Maps](https://www.trendhunter.com/trends/randall-munroe-online-communities): The Randall Munroe 'Online Communities' Maps Give Direction to n00bs (Category: Pop Culture) Implication: Social media companies can use online community maps to gauge their visibility, engagement levels and strategize ways to improve user experience on their platforms. - [Aerial Tweet Maps](https://www.trendhunter.com/trends/tweet-maps): Fast Company Design Aerial Maps Reveal Twitter User Data of NYC and London (Category: Tech) Implication: Developing advanced analytics tools to analyze user behavior and language patterns on social media platforms. - [Search Engine-Mapped Goals](https://www.trendhunter.com/trends/google-zeitgeist-resolutions): Google Zietgeist Resolutions Unites the World and Encourages Progress (Category: Tech) Implication: The Google Zeitgeist Resolutions app showcases opportunities for developing goal-tracking apps and platforms. - [Crowdsourced Location Tagging](https://www.trendhunter.com/trends/tagtagcity): TagTagCity is a Crowdsourced Digital Overview of Visited Locations (Category: World) Implication: The tourism and travel industry could benefit from crowdsourced location tagging through increased visibility and promotional deals and discounts made possible through the platfor… - [Social Media-Tracking Maps](https://www.trendhunter.com/trends/nyc-twitter-map): The Eric Fischer NYC Twitter Map Shows Tweet-Sensitive Zones (Category: Social Media) Implication: Integration of social media-tracking maps can revolutionize digital marketing strategies by providing insights into target audience behavior and preferences. - [Social Media Sickness Trackers](https://www.trendhunter.com/trends/tracking-the-flu): This Infographic Uses Twitter for Tracking the Flu (Category: World) Implication: The use of social media for disease monitoring and surveillance may significantly enhance the predictive and preventive capacity of public health systems. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)