# Smarketing Smarketing, or ‘Smart Guerrilla Marketing’ for exceptional buzz. By [Jacqueline Parrish](https://www.trendhunter.com/JacquelineParrish) | Published Dec 1, 2007, updated Nov 19, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/SmarketingSmarketing-or-Smart-Guerrilla-Marketing-refers-to-exceptional-buz ## Key Figures - Trend score: 5.1/10 - Evidence articles: 3 ## What is the Smarketing trend? **Smarketing:** Using elements of shock or surprise can make for a very successful marketing campaign. In a society that has become a lot more savvy to standard marketing ploys, taking the unexpected approach can drive up a marketing campaign’s chances of becoming viral, talked about and remembered. ## At a Glance - Evidence: 3 featured examples - Articles from: Jul 12, 2006 to Sep 28, 2007 - Published: Dec 1, 2007 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Smarketing trend ### Shock Marketing Using elements of shock or surprise in marketing campaigns can increase viral potential and memory retention. ### Guerrilla Advertising Targeting consumers in unexpected ways is a great way for businesses to get noticed and gain consumer loyalty. ### Real-World Interaction Leveraging the concept of real-world interaction with ads can create a conversational relationship between businesses and consumers. ## What the Smarketing trend means for industry ### For Advertising industry The advertising industry can benefit from incorporating shock elements, guerrilla ads, or real-world interaction concepts in their campaigns, resulting in increased consumer awareness and memory retention. ### For Social Responsibility industry Social responsibility professionals can use visually provocative images to promote important social causes with efficiency and effectiveness, leaving a lasting impact in the minds of customers. ### For Mobile Homes industry Mobile homes and other brands looking to target a European audience can use provocative trailers to revamp their advertising strategy and create a more memorable and creative communication method. ## Trend signals for Smarketing Trend score 5.1 out of 10, from popularity 62%, activity 84%, freshness 8%. - Popularity: 62% - Activity: 84% - Freshness: 8% ## Examples of the Smarketing trend 3 featured examples from Jul 12, 2006 to Sep 28, 2007. - [Cadbury Guerilla Marketing](https://www.trendhunter.com/trends/cadbury-gorilla): Dairy Milk Gorilla Ad (Category: Marketing) Implication: Opportunity for confectionery companies to adopt guerilla marketing tactics and create engaging content that generates brand awareness and drives sales. - [Papa John's Guerilla Ad](https://www.trendhunter.com/trends/papa-johns-guerilla-ad-fake-delivery-man-in-your-peep-hole): Fake Delivery Man in Your Peep Hole (Category: Marketing) Implication: Opportunity for ad agencies to create unconventional campaigns that generate buzz and increase brand visibility. - [Europe Trailer Ads](https://www.trendhunter.com/trends/europe-trailers-go-sexy-new-guerrilla-campaign-from-freitag-others): Freitag Guerrilla Campaign (Category: Marketing) Implication: The advertising industry can explore opportunities in mobile home advertising, offering unique and attention-grabbing ad spaces. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)