# Sleep Admiration Marketers and designers idolize the often neglected essential of sleep. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Apr 11, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Sleep-Admiration ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Sleep Admiration trend? **Sleep Admiration:** Having high priority on both personal and career goals, consumers find less time to get a good night's sleep. As such, many services, products and experiences are now offered that play into the idolization of that basic human necessity: sleep. From hotels to art exhibits and sleep-aiding toys, everyone is thriving for the trifecta work-life-sleep balance. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 27 to Mar 26, 2013 - Published: Apr 11, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Sleep Admiration trend ### Sleep-Based Experiences Consumer services and products are now catering to the idolization of sleep as consumers prioritize work-life-sleep balance. ### Minimalist Sleeping Solutions Modular and minimalist sleeping chambers fulfill the demand for compact living spaces in populated areas. ### Whimsical Dreamscapes Photographs and art installations capture the fantastical and surreal world of dreams as an escape from reality. ## What the Sleep Admiration trend means for industry ### For Hospitality Offering sleep-based experiences in hotels is a potentially disruptive innovation that maximizes guest comfort and satisfaction. ### For Furniture Design and Manufacturing Developing compact and modular sleeping solutions can address the growing demand for minimalist living spaces and contribute to sustainable housing solutions. ### For Fine Arts and Photography Creating artwork that captures the whimsical and surreal world of dreams can provide an artistic escape from reality and contribute to the growing popularity of dream interpretation. ## Trend signals for Sleep Admiration Trend score 4.3 out of 10, from popularity 52%, activity 69%, freshness 8%. - Popularity: 52% - Activity: 69% - Freshness: 8% ## Examples of the Sleep Admiration trend 5 featured examples from Jan 27 to Mar 26, 2013. - [Boxed Bedding Hotels](https://www.trendhunter.com/trends/sleeping-rooms): Arch Group Presents a Hotel Made from Modular Sleeping Rooms (Category: World) Implication: Disruptive innovation opportunity: Introduce modular sleeping rooms and minimalist hotel room designs in the hospitality industry to enhance guest experiences and optimize space u… - [Surreal Dream-Like Photography](https://www.trendhunter.com/trends/dreamlike-photography): Taylor Marie McCormick Showcases Beautifully Surreal Photos (Category: Tech) Implication: Photographers can explore and innovate dream-like techniques and styles to capture surreal and whimsical images. - [Sleepy Sweetheart Cards](https://www.trendhunter.com/trends/sad-cards-by-katie-davis): Sad Cards by Katie Davis are For the Nap-Loving Valentine (Category: Special) Implication: There is great potential for disrupting the greeting card industry with unique and authentic Valentine's Day card designs. - [Snoozing Celebrity Installations](https://www.trendhunter.com/trends/tilda-swinton-sleeps-in-a-glass-box): Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit (Category: Art & Design) Implication: Opportunity for galleries and museums to explore unique and captivating installations that attract visitors and generate excitement, similar to Tilda Swinton's glass box exhibit a… - [Slumbering Cuddle Toys](https://www.trendhunter.com/trends/shnoozle-sleeptime-plush): The Shnoozle Sleep-Time Plush Lulls Children into Dreamland (Category: Life-Stages) Implication: Exploring opportunities to incorporate innovative and safe features into plush toys for children. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)