# Search Engine Reliance Businesses and individuals increase their dependancy on web search. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Feb 13, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Search-Engine-Reliance ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Search Engine Reliance trend? **Search Engine Reliance:** Google Search, Facebook Graph, Bing, and others are all shaping the way that we think about the world. Reliance on search engines for information, recommendations, socializing and sharing has become innate and those business who don't have a continuously evolving search engine optimization strategy for the future, will quickly find themselves becoming more irrelevant. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 9, 2012 to Feb 5, 2013 - Published: Feb 13, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Search Engine Reliance trend ### Search Engine Reliance Businesses need to develop continuously evolving search engine optimization strategy to maintain relevance. ### Interest-Based Online Friend Filters Facebook's Graph Search feature allows users to build stronger connections with friends and gain insight into their lives. ### Social Media Marketing Infographics The Facebook Graph Search tool can be utilized for digital marketing strategies and optimizing for Bing SEO is important. ## What the Search Engine Reliance trend means for industry ### For Digital Marketing The Facebook Graph Search tool can be utilized for digital marketing strategies to improve search volume. ### For Recruiting YouTube's hidden recruiting potential allows companies to target their recruitment messages to specific demographics. ### For Internet Search Engines The Scroogled Google vs. Bing ad highlights the escalating war between the two major search engines. ## Trend signals for Search Engine Reliance Trend score 3.7 out of 10, from popularity 54%, activity 49%, freshness 8%. - Popularity: 54% - Activity: 49% - Freshness: 8% ## Examples of the Search Engine Reliance trend 6 featured examples from Aug 9, 2012 to Feb 5, 2013. - [Search Engine-Mapped Goals](https://www.trendhunter.com/trends/google-zeitgeist-resolutions): Google Zietgeist Resolutions Unites the World and Encourages Progress (Category: Tech) Implication: The Google Zeitgeist Resolutions app showcases opportunities for developing goal-tracking apps and platforms. - [Social Media Marketing Infographics](https://www.trendhunter.com/trends/graph-search-tool): How the Facebook Graph Search Tool Will Impact Online Ads (Category: Marketing) Implication: Disruptive innovation opportunity: Marketers can explore new strategies and tactics to leverage the Facebook Graph Search tool for improved targeting and advertising effectiveness. - [Interest-Based Online Friend Filters](https://www.trendhunter.com/trends/facebook-graph-search): The Facebook Graph Search Feature is Introduced (Category: Social Media) Implication: Disruptive innovation opportunity: Explore ways to improve user experiences and connectivity within existing social media platforms. - [Funny Facebook Graph Searches](https://www.trendhunter.com/trends/facebook-graph-searches): 'Slacktory' Explores the Inappropriate Uses of Graph Search (Category: Pop Culture) Implication: Social media platforms can develop privacy preserving graph search functionalities and alternate graph search uses for their users that enhance user experience while still protect… - [Overlooked Employment Strategies](https://www.trendhunter.com/trends/youtube-recruiting-infographic): The YouTube Recruiting Infographic is Eye-Opening (Category: Tech) Implication: Exploring innovative ways to attract and retain top talent using visual recruitment strategies. - [Aggressive Search-Ranking Ads](https://www.trendhunter.com/trends/scroogled-google-vs-bing): The Scroogled Google vs. Bing Ad Jabs at Ranking Systems (Category: Pop Culture) Implication: Search engine companies can leverage the escalating war to develop new technologies and features that differentiate them from competitors and attract more users. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)