Brands use quirky marketing tactics to reach Gen Z and appear more humanized
Implications - Brands align their marketing strategies to appeal to Gen Z by shifting the focus from promoting a specific image to generating an awe-struck audience reaction. To reach today’s youth culture, brands unveil strange, quirky and bizarre personalities that appear more humanized and playful. Creating unexpected ads and marketing campaigns allows brands to relate better with young consumers while building loyal relationships.
4 Featured, 33 Examples:
122,614 Total Clicks
Date Range:
Jun 13 — May 16
Trending:
Average
Consumer Insight Topics:
