# Personified Social Media Social networks are being used to form cliques with distinct identities. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Mar 21, 2013 | Category: [Social Media](https://www.trendhunter.com/pro/category/social-media-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Personified-Social-Media ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Personified Social Media trend? **Personified Social Media:** Individuals are arranging themselves into various online "tribes." The social networks that they participate on actively are defining the type of person that they are and these niche networks are allowing them to connect with other like-minded individuals. Facebook, Twitter, Pinterest, Instagram, etc. all have unique cultures and values. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 11, 2010 to Mar 20, 2013 - Published: Mar 21, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Personified Social Media trend ### Niche Social Networks Individuals are connecting to like-minded online "tribes" with specific interests and values, which creates opportunities for new social network platforms to cater to these communities. ### Social Media-Inspired Fashion The obsession with social media has led to a new market for fashion designers to create social media-inspired clothing and accessories. ### Real Life Emoticon Parodies The popularity of emoticons has created an opportunity for comedians to create viral video content by parodying real-life situations with emoticons. ## What the Personified Social Media trend means for industry ### For Online Communities Business professionals can reference the trend of niche social networks to create new online communities for specific interests and values. ### For Fashion Design The trend of social media-inspired fashion creates opportunities for designers and entrepreneurs to launch new fashion brands and lines. ### For Viral Video Marketing The trend of real-life emoticon parodies creates opportunities for marketers to create viral video content that engages with a younger audience. ## Trend signals for Personified Social Media Trend score 4.4 out of 10, from popularity 79%, activity 45%, freshness 8%. - Popularity: 79% - Activity: 45% - Freshness: 8% ## Examples of the Personified Social Media trend 4 featured examples from Aug 11, 2010 to Mar 20, 2013. - [Social Media-Inspired Wardrobes](https://www.trendhunter.com/trends/the-b-for-bel-outfits): The 'b for bel' Outfits Will Match Your Online Profile (Category: Pop Culture) Implication: Disruptive Innovation Opportunity: Fashion brands can leverage social media-inspired wardrobes to engage with social media-savvy consumers and create new revenue streams. - [Personified Social Platform Videos](https://www.trendhunter.com/trends/social-media-parody-video): The Social Media Parody Video by Cracked is Accurately Depicted (Category: Pop Culture) Implication: Disruptive innovation can be explored in creating engaging and entertaining video content by personifying social media platforms. - [Real Life Emoticon Parodies](https://www.trendhunter.com/trends/molly-mulshine): Comedienne Molly Mulshine Creates a Video Using Real Life Emoticons (Category: Pop Culture) Implication: The entertainment industry can harness the popularity of emoticons to create humorous and engaging content that resonates with audiences. - [Internet Diagnosis Parodies](https://www.trendhunter.com/trends/doctor-web-md): The 'Doctor Web MD' Video Says That You Have Cancer (Category: Pop Culture) Implication: The comedy and entertainment industry can capitalize on the popularity of parody videos and content that pokes fun at online self-diagnosis. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Social Media - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Nostalgic Dating App Campaigns](https://www.trendhunter.com/trends/hily-dating) - [Weekly People's Choice Cookie Menus](https://www.trendhunter.com/trends/choice-menu) All articles: [Social Media](https://www.trendhunter.com/socialmedia)