# PPE Skincare Beauty brands are launching products to combat acne caused by facial coverings. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 21, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/PPE-Skincare ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the PPE Skincare trend? **PPE Skincare:** At a time when people are wearing masks to protect from COVID-19, many are exposing their faces to more irritation than usual. This has resulted in the issue of "maskne" for some consumers— which is acne along the cheeks and jawline. Brands in the beauty industry are supporting consumers with targeted products to reduce these breakouts. ## The consumer insight behind the PPE Skincare trend The COVID-19 pandemic has fundamentally changed the way consumers interact with the world, requiring elevated hygiene practices. To adjust to the "new normal," consumers are accepting that lifestyle changes are necessary and are seeking new products and services to elevate this transition. As consumers continue to feel a sense of unease in the world, many are looking to manage the things within their control, specifically by focusing on their grooming and hygiene regimes. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 18 to Jul 22, 2020 - Published: Jul 21, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the PPE Skincare trend ### Rise of Maskne The rise of skin troubles caused by wearing facial masks, or maskne, has led to the need for targeted skincare products. ### Hygiene as a Priority Consumers are prioritizing their hygiene and grooming regimes to adjust to the new standard of elevated hygiene practices induced by COVID-19. ### All-in-One Solutions Skincare brands are innovating with all-in-one products to soothe, refresh, and exfoliate, to meet consumers' need for comprehensive skin solutions. ## What the PPE Skincare trend means for industry ### For Beauty and Personal Care The beauty and personal care industry has an opportunity to disrupt the skincare market by introducing new technology and formulations to target the growing demand for skincare products to combat maskne. ### For Apparel and Fashion Apparel and fashion brands can develop more comfortable, hygienic, and breathable masks by using innovative fabric technologies to reduce skin irritation and bacterial buildup. ### For Healthcare and Wellness The healthcare and wellness industry can capitalize on the rise of maskne by introducing new products and services targeted towards managing skin health for high-risk individuals such as medical professionals and frontline workers. ## Workshop question How can your brand support consumer concerns amid and post-COVID? ## Trend signals for PPE Skincare Trend score 3.9 out of 10, from popularity 54%, activity 53%, freshness 9%. - Popularity: 54% - Activity: 53% - Freshness: 9% ## Examples of the PPE Skincare trend 4 featured examples from Jun 18 to Jul 22, 2020. - [Face Covering-Specific Skincare](https://www.trendhunter.com/trends/kes-nyc): KES NYC Launched a Collection of Beauty Products to Combat Maskne (Category: Fashion) Implication: Skincare companies can develop face masks and skincare products that combat the skin problems caused by prolonged mask-wearing, offering consumers practical and necessary solution… - [All-in-One Acne Serums](https://www.trendhunter.com/trends/acne-serum): Peace Out Skincare's Acne Serum Helps with "Maskne" (Category: Fashion) Implication: There is a significant opportunity for the skincare industry to develop targeted acne treatments that address the unique needs of customers, including those with sensitive skin, u… - [Anti-Breakout Skincare Sets](https://www.trendhunter.com/trends/maskne): The Better Skin Co. Treats 'Maskne' with a Three Product Combination (Category: Fashion) Implication: Skincare industry can create specialized products and solutions for 'maskne' treatment and prevention. - [All-in-One Skincare Gels](https://www.trendhunter.com/trends/water-gel): Murad's Clarifying Oil-Free Water Gel Soothes, Exfoliates & Refreshes (Category: Fashion) Implication: The beauty industry has an opportunity to innovate by creating skincare products that address the changing needs of consumers amidst the COVID-19 pandemic. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)