# Meme Celebrity Online phenomenons are becoming real-world power influencers. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Mar 27, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Meme-Celebrity ## Key Figures - Trend score: 4.8/10 - Evidence articles: 8 ## What is the Meme Celebrity trend? **Meme Celebrity:** Online memes are now catapulting regular people and pets into fully-fledged stardom. Grumpy Cat, Psy (from Gangnam style) and various other online sensations are launching books, product lines and are even appearing on major broadcast networks. While the lifespan of these web celebrities in pop culture may be short-lived, their influence at the their peak is intense. ## At a Glance - Evidence: 8 featured examples - Articles from: Oct 29, 2012 to Mar 20, 2013 - Published: Mar 27, 2013 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Meme Celebrity trend ### Meme Culture Memes have become a cultural phenomenon that has transcended to both the online and offline world, influencing everything from art to advertising. ### Internet Sensations Internet sensations and social media stars have become major influencers and celebrities, with businesses now capitalizing on their massive followings. ### Nostalgia Marketing Businesses are utilizing nostalgia marketing as a way to attract and engage audiences through familiar and relatable references such as beloved memes and shareable viral content. ## What the Meme Celebrity trend means for industry ### For Marketing Businesses must develop creative marketing campaigns that tap into pop culture trends and virality as a way to gain consumer attention and engagement. ### For Entertainment The entertainment industry must consider the growing influence of Internet sensations and meme culture as potential revenue streams for televised and cinematic content. ### For Consumer Products There is an opportunity for consumer product industries to capitalize on the popularity of Internet sensations and meme culture by licensing and creating products based on viral content. ## Trend signals for Meme Celebrity Trend score 4.8 out of 10, from popularity 80%, activity 57%, freshness 8%. - Popularity: 80% - Activity: 57% - Freshness: 8% ## Examples of the Meme Celebrity trend 8 featured examples from Oct 29, 2012 to Mar 20, 2013. - [Meme-Based Nominee Depictions](https://www.trendhunter.com/trends/oscar-nominees): This Year's Oscar Nominees Get Memed in These Redone Posters (Category: Pop Culture) Implication: The film industry can capitalize on the popularity of meme-based Oscar nominee depictions by incorporating internet humor into marketing campaigns and engaging with online audienc… - [Celebrity Feline Paintings](https://www.trendhunter.com/trends/grumpy-cat): Aja Immortalizes the Memes of Grumpy Cat and Lil Bub in Paintings (Category: Pop Culture) Implication: The art world has a chance to capitalize on the popularity of internet memes by creatively incorporating them into traditional art pieces. - [Cat Meme-Tributing Treats](https://www.trendhunter.com/trends/grumpy-cat-cookies-by-whipped-bake-shop): These Grumpy Cat Cookies by Whipped Bake Shop Will Make Sourpusses Smile (Category: Pop Culture) Implication: This industry can take advantage of the trend by creating innovative snack products inspired by popular internet memes. - [Dancing Pistachio Viral Ads](https://www.trendhunter.com/trends/psy-super-bowl): This Psy Super Bowl Commercial Re-Visits Gangnam Style (Category: Lifestyle) Implication: Wonderful Pistachios, a food commodity brand, utilized pop culture to market their product, proving there can be creativity in all industries. - [Three-Dimensional Meme Moldings](https://www.trendhunter.com/trends/grumpy-cat-art): This Piece of Grumpy Cat Art is Finely Crafted from Clay (Category: Pop Culture) Implication: Artists and sculptors can explore the intersection of internet culture and physical art through meme-inspired sculptures. - [Optimistic Meme Toys](https://www.trendhunter.com/trends/ryan-kittleson-success-kid-figurine): The Ryan Kittleson Success Kid Figurine Celebrates Victory (Category: Life-Stages) Implication: Toy manufacturers can leverage the popularity of internet memes and digital design technology to create unique and popular products. - [13 Viral Gangnam Style Sensations](https://www.trendhunter.com/slideshow/gangnam-style): From Move-Busting Cyborgs to Pop Music Prisoners (Category: Pop Culture) - [Viral Korean Pop Manicures](https://www.trendhunter.com/trends/gangnam-style-nail-art): Show off Your Sweet Moves While Wearing Gangnam Style Nail Art (Category: Fashion) Implication: Nail salons can incorporate Korean pop-inspired nail art designs and tutorials to cater to a trendy and international clientele. ## Recent trend clusters - [Sugar Moderation](https://www.trendhunter.com/protrends/sugar-moderation) (Lifestyle) - [Luxury Electrification](https://www.trendhunter.com/protrends/luxury-electrification) (Autos) - [Effortless Rounds](https://www.trendhunter.com/protrends/golf-training-devices) (Lifestyle) - [Flavor Rotation](https://www.trendhunter.com/protrends/rotating-bakery-menu) (Lifestyle) ## Trending in Pop Culture - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)