# Medicinal Marketing Brands turn to therapeutic forms of product packaging and branding. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Feb 11, 2013 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/Medicinal-Marketing ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Medicinal Marketing trend? **Medicinal Marketing:** Consumers have become enamoured with preserving their health as gluten-free, veganism and cleanse movements have grown sizeably within the last year. Buying a product that portrays itself as healthy is part of a positive lifestyle that consumers want to be associated with, and as such, many brands have chosen to brand their products with a distinctly medical aesthetic. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 18, 2012 to May 4, 2014 - Published: Feb 11, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Medicinal Marketing trend ### Medical Aesthetic Branding Brands are embracing a medical aesthetic to tap into consumer's desires to associate themselves with healthy lifestyles, offering disruptive innovation opportunities for designers to incorporate medicinal themes into products and packaging. ### Old-School Packaging Consumers are attracted to packaging designs that evoke nostalgia for bygone eras, creating an opportunity for brands to produce old-school designs with modern twists for maximum impact. ### Science-Inspired Branding Using scientific concepts for branding can create an association with efficacy and quality, offering opportunities for designers to experiment with scientific and molecular themes in product design. ## What the Medicinal Marketing trend means for industry ### For Cosmetics Brands in the cosmetics industry can embrace medical and scientific themes for packaging and promotion, appealing to consumers who desire healthy lifestyles and effective products. ### For Beverage Brands in the beverage industry can experiment with old-school packaging designs with modern twists, tapping into consumers' nostalgic desires for bygone eras while still offering innovative and unique product designs. ### For Coffee Shops Coffee shops can create unique and iconic packaging designs to make their ready-made products stand out on the crowded market, using old-school or science-inspired themes to appeal to customers seeking both quality and innovation. ## Trend signals for Medicinal Marketing Trend score 3.0 out of 10, from popularity 42%, activity 41%, freshness 8%. - Popularity: 42% - Activity: 41% - Freshness: 8% ## Examples of the Medicinal Marketing trend 6 featured examples from Apr 18, 2012 to May 4, 2014. - [Androgynous Molecular Branding](https://www.trendhunter.com/trends/unisex-branding-identity): This Unisex Branding Identity is Fresh and Eccentric (Category: Art & Design) Implication: The cosmetics industry is exploring new ways of branding and packaging to appeal to a wider audience. - [Modern Apothecary Packaging](https://www.trendhunter.com/trends/noise-13): Noise 13 Creates the Ziesche Modern Apothecary with an Old-World Look (Category: Lifestyle) Implication: The beauty and personal care industry can benefit from creating packaging designs that evoke an old-school look and feel. - [Medicine Bottle Brew Branding](https://www.trendhunter.com/trends/eighthirty-coffee-packaging): Eighthirty Coffee Packaging Was Cured of a Comparatively Bland Image (Category: Marketing) Implication: Packaging design is becoming increasingly important in the food and beverage industry to differentiate products and increase consumer appeal. - [Punny Medicine Body Wash](https://www.trendhunter.com/trends/chill-pill-soap): 'Chill Pill Soap' Reminds One to Relax (Category: Lifestyle) Implication: The personal care industry can explore new opportunities by incorporating decorative flavors and scents into their products to appeal to consumers. - [Medicine-Inspired Alcohol Carriers](https://www.trendhunter.com/trends/booze-prescription-flask): The Booze Prescription Flask is Hilarious and Fun (Category: Lifestyle) Implication: Opportunity for disruptive innovation within the alcohol accessories industry by creating unique and playful products like medicine-inspired flasks. - [Medicine Bottle Mouthwashes](https://www.trendhunter.com/trends/aesop-mouthwash): The Aesop Mouthwash Launches and Will Improve Your Hygiene (Category: Lifestyle) Implication: Natural beauty companies can explore expanding their product lines to include more natural and botanical-based oral care products. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)