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Luxe DINK Travel

Dual income earners splurge on once-in-a-lifetime unique experiences

Implications - Millennials are willing to splurge on something that will provide them with lasting memories. As a result, experiences that are adult-targeted, aiming for couples or friends who have some discretionary income and likely don't have to support a family, can be seen. This is the Millennial's conscious decision to forgo having children in favor of maintaining a carefree lifestyle in action; a decision that also enables more freedom in terms of spending habits.
Workshop Question - In what ways is your brand able to target consumers with discretionary incomes?
Trend Themes
1. Luxurious Festival Accommodations - More festivals are offering high-end accommodations to cater to well-off festival-goers.
2. Luxury Fitness Retreats - Health-conscious young travelers are seeking luxury retreat options to swap the party scene with yoga and pilates.
3. Luxe DINK Travel - Millennials are increasingly splurging on adult-targeted, unique experiences.
Industry Implications
1. Hospitality Industry - The hospitality industry has an opportunity to tap into the growing demand for high-end accommodations at festivals, as well as providing luxury options for health and fitness enthusiasts.
2. Travel Industry - The travel industry can target affluent millennials who are seeking unique and personalized experiences and who are willing to splurge on once-in-a-lifetime experiences.
3. Luxury Goods Industry - The luxury goods industry can market high-end products and services that cater to the growing high-end travel, festival and health/wellness trends.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 55 Examples:
389,206 Total Clicks
Date Range:
Mar 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Child-Free Eco Hotels
Child-Free Eco Hotels
The Ladera Resort Specializes in Luxury Eco-Tourism for Couples
St. Lucia’s Ladera resort offers a luxury eco-tourism experience for couples in a child-free environment. While a growing number of hotels have begun instituting child-free policies, this... MORE
Lavish Festival Suites
Lavish Festival Suites
The H&M Airbnb SXSW Sweepstakes is Giving Away Three Free Stays
An H&M Airbnb SXSW Sweepstakes is offering three individuals the chance to stay at a stunning Austin house for free during the 2015 festival. The house has three suites for three winners and... MORE
Luxurious Music Festival Accommodations
Luxurious Music Festival Accommodations
Cornbury's Pop-Up Hotel Caters to an Upscale Clientele
This year, England’s Cornbury Music Festival featured a pop-up hotel for guests looking for a more luxurious festival experience. While many millennials enjoy roughing it at music festivals,... MORE
Luxury Fitness Retreats
Luxury Fitness Retreats
'The Body Camp' is a Luxury Retreat for Health-Conscious Travelers
While Ibiza is largely known for its nightlife and electronic music scene, the infamous Spanish island recently became home to a luxurious fitness destination called ‘The Body Camp.’... MORE
Curated Hotel Promotions
Curated Hotel Promotions
The Radisson Red's New Promotion Helps Travelers See Brussels in Style
Radisson’s millennial-targeted hotel chain Radisson Red is launching a special promotion that helps travelers see Brussels in style. Unlike other hotel packages targeted at families, this... MORE
Craft Brewery Hotels
Craft Brewery Hotels
The New Stone Hotel Will Cater to Craft Beer Aficionados
The San Diego-based craft brewery ‘Stone Brewing’ recently announced plans to open its very own ‘Stone Hotel’ in an effort to cater to beer-loving travelers. For many... MORE
Lavish Festival Accommodations
Lavish Festival Accommodations
Glastonbury's Camp Kerala Caters to Well-Off Festival-Goers
For festival-goers looking for a more luxurious concert experience, Glastonbury is now offering a series of high-end accommodations dubbed ‘Camp Kerala.’ Combining the comforts of a... MORE

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